My Unique Selling Proposition?

I have the skill to bring out the best in a team of creatives.

Through inspiration and dedication I am able to guide creatives to produce advertising and marketing work that works.


  • Part-time Copywriting Lecturer

    at Vega School

    January 2019 - at Present


  • Creative Director (In-house)

    at Standard Bank

    January 2019 - at Present


    Responsible for guiding and mentoring the Standard Bank studio team in the creation of impactful, conceptual messaging for both internal and external channels.

  • Creative Group Head

    at BBDO

    January 2006 - at Present

    Province of the Western Cape

  • Freelance Copywriter

    at FCB, BBDO, TBWA\Fusion, Saatchi’s & Ogilvy

    January 2001 - at Present

    Province of the Western Cape

    Develop concept and copy for various clients, through-the-line.

  • Senior Copywriter

    at BerryBush BBDO Proximity

    January 2000 - at Present

    Province of the Western Cape

  • Medium-weight Copywriter (BTL)

    at TBWA\Tequila

    January 1998 - at Present

    Province of the Western Cape

  • Junior Copywriter (ATL)

    at Saatchi & Saatchi Cape Town

    January 1996 - at Present

    Province of the Western Cape

  • Junior Copywriter (ATL)

    at Ogilvy Johannesburg

    January 1994 - at Present


  • Senior Conceptual Copywriter (Direct Marketing)

    at Standard Bank

    January 2017 - December 2018


    Venturing to the "client side" of copywriting - focusing mainly on crafting internal messages to Standard Bank Group's 55 000+ employees across Africa and beyond.

  • Creative Director (Digital)

    at Digital Arts Network TBWA

    January 2016 - December 2017


    Responsible for the smooth integration of digital ideas into campaigns to offer clients a 360° marketing solution. Also involved in Disruption Live sessions to implement digital comms, reflecting a brand’s ability to respond to tactical opportunities “at the speed of life”.

  • Full-time Copywriting & Part-time Digital Writing Lecturer

    at AAA School of Advertising

    January 2013 - December 2016


    Mentor the copywriters of tomorrow by sharing my knowledge and experience.

  • Creative Director (TTL)

    at Thirtyfour

    January 2008 - December 2012

    Province of the Western Cape


  • Post Grad in Marketing Management (Cum Laude)

    at IMM

    2017 - 2018 (1 year) Gauteng

  • BA Communications Degree

    at University of Johannesburg

    1991 - 1993 (2 years) Gauteng

Services offered

  • Traditional ATL, BTL, CRM, Digital, Social Media & Corporate Communication Conceptualisation

    I’ve been in advertising for more than 20 years, starting ATL and migrating through-the-line to BTL, CRM and most recently Digital and Corporate Communication.

    I am a conceptual, strategic thinker, able to express myself in various media. I have a special affinity for BTL. I appreciate the fact that response can be measured.

    Having worked across all fields of marketing, I always take a holistic approach to any project, identifying potential consumer touch-points and tailoring the Big Idea to the relevant media.

Knowledge and keywords