Experience

  • marketing director

    at afimilk

    March 2017 - at Present

    Northern District

    Exclusively managed all global marketing initiatives, from positioning and strategy to co-branding of 200+ affiliates and distributors in 8 territories worldwide, through execution of the corporate marketing plan, with a total marketing budget of $1.2M US Successfully boosted online presence with a 23% increase in website traffic, creative social media campaigns, addition of 16,400+ followers and 247% increase in social media consumer engagement Transformed all inbound marketing activities to strengthen Afimilk’s market leadership position and unite the local and global brand, to create a strong differentiation from competitors Orchestrate external agencies towards the creation and delivery of brochures, publications, press releases, advertisements, customer success stories & promotional videos End-to-end creative design and execution of 9 global exhibitions & 6 dealer conferences Replaced costly design, content and digital media agencies, saving $100K’s in fees

  • Senior Marketing Communication (external contractor)

    at Elbit Systems

    January 2014 - February 2017

    Haifa

    • Worked closely with the spokesman of Elbit’s president, as well as various divisions including UAV, ELOP, cyber, naval, satellite and air. • Drove complex multidisciplinary projects with R&D and project managers and division directors. • Held a key role in Elbit's User Experience and Product Design team, was responsible for a variety of print and web marketing materials and activities, such as strategic presentations, SOW definition, exhibitions, annual analysts' event, brochures, data sheets, messaging and storytelling, 3D modeling and video productions.

  • Marketing Manager

    at Logic Industries/AGT International, (Homeland Security

    January 2006 - January 2014

    Central District

    • Member of the executive strategic team of Logic’s chairman, Mr. Mati Kochavi (2011-2014). • Successfully led and professionally mentored a team of 14 marketing and design specialists located in different regions. • Managed all corporate marketing activities related to IoT, smart cities, infrastructure, and critical assets security projects, with a budget of $3.6M US, including brand management, product launch, advertising, events and exhibitions, as well as specialized collateral delivered to global dignitaries, chief military executives and government officials. • Negotiated new contracts with vendors, which resulted in 8% saving of the marketing budget.

  • Art Director

    at Spiral Solutions, (Interactive Marketing Agency)

    January 2002 - January 2006

    Northern District

    • Created distinct brand strategies to the online gaming industry including web design (Advertising banners, promotions graphics, email templates & websites), print collaterals (Brochures, magazines ads, newsletters, and packaging), outdoor and event management. • Directed a team of 5 graphic designers, 3 illustrators, and oversaw implementation with cross-functional teams. • Defined work procedures for internal departments and external suppliers. • Obtained and negotiated price quotations with external suppliers. • Proven record in managing product launches that increase brand awareness and sales.

  • Graphic Designer

    at Freelancer (Boston, USA)

    September 1998 - January 2002

    Massachusetts

    • Led the design strategy and conceptualized corporate identity and collateral for clients in the public sector (hospitals, financial institutions, entertainment and food industry). • Customers: Coca-Cola, Carlsberg, Faux Like A Pro, Birmingham Associates (PR firm), Sands Custom Graphics.

  • Illustrator/ Interior Designer

    at Kidoko Fashion

    January 1997 - January 1998

    Estado de México

    • Headed the interior design of 6 stores, including murals, 3D wall hangings and window display

Education

  • Digital marketing strategy course

    at Digitalent

    2019 - 2019 (1 year) Northern District

  • Digital marketing strategy course

    at Digitalent

    2019 - 2019 (1 year) Northern District

  • Business and Management

    at Ruppin Academic Center

    2008 - 2010 (2 years) Central District

  • BA Visual Communication

    at Yezraeel Valley College

    1994 - 1997 (3 years) Northern District

Languages

  • English Negotiation

  • Hebrew Native

Hives