I am an accomplished marketing strategist with 14+ years’ experience across diverse industries in the South African market. Highly motivated, a results-driven innovator with current experience in implementing marketing, branding and promotional programs to maximize revenue and market share.
at Bridging Technologies SA
January 2015 - at Present
• Advertising & Product Promotions • Strategic Marketing & Branding • Market Segmentation & Analysis • Website Content Management and Analytics (Data Analytics) • Digital Marketing Campaigns (Social Media) & Analytics • Channel Partner Relationships • Budget Administration and Reporting • Staff Development and Mentorship Team Building and Leadership • Public Relations and Media Monitoring • Team Building and Leadership Programmes
Brand And Design Specialist
at Paycorp Holdings
June 2009 - December 2014
•Design and content of all marketing and sales collateral for group companies. •Directed branding and CI of all internal and external communication, social media and website content management, and product design, development, and photography. •Tradeshows, exhibitions, conferences, and promotions. Conducted case study research, designed infographics, and networked with key stakeholders. •Departmental budget management. •Designed, orchestrated, and promoted the brand at several national expositions and tradeshows, as well as interfacing with key existing and new clients. •Designed and assisted with the distribution of point-of-sale Reloadable Voucher Card at retail outlets nationwide, in addition to directing product promotions and social media drives. •Conducted national-level training for all the sales and deployment staff regarding the various CI options and regulations.
February 2008 - May 2009
•Directed marketing strategy, conducted research into customer behaviour, supervised print advertising, advised on website design, and represented the company at exhibitions and trade shows, in addition to advancing team-building and training. •Collaboratively led the planning, design, and print process for the company’s technical product catalogue involving on-site professional photoshoots, presenting products with great appeal. •Executed a highly successful national contest marketing campaign in collaboration with a lifestyle magazine, with supporting media coverage, which offered premium company products as a prize. •Actively assisted and played an instrumental role in relation to various sponsorships involving TV DIY shows, magazine articles, and demonstrations at exhibitions, for building brand awareness.
Marketing Coordinator And Operations
at Siyakhula Communications Group
November 2006 - January 2008
•Identified and leveraged customer behaviour in order to devise and lead creative brand awareness drives involving efficacious use of toll plazas. •Spearheaded operations for toll plaza promotions, budget and billing of customers, customer services, marketing collateral and corporate identity, as well as relationship building with key stakeholders. •Directed successful promotional national campaign across all the major toll plazas in the region during the peak holiday season from December to January. •Fostered productive relationships between the agency and the roadside assistance concessionaires.
at Verder Pumps South Africa
May 2004 - October 2006
•Form part of a project team to launch a new specialized product in the European market – was based at Leeds offices (UK) for 4 months. •Assisted senior marketing executives in the development and organization of campaigns and effective market strategies. •Ensured smooth operation within the department by facilitating the completion of daily administrative tasks and supporting inter-departmental coordination. •Gathered and analysed market data. Initiated promotional campaigns. •Tasked with developing and administering marketing collateral including website, press releases, promotional gifts and newsletters. •Spearheaded management of regional supplier trade shows and Electra Mining event.
BA Business Communications with Graphic Design
at North West University
2000 - 2003 (3 years) Province of North West
Knowledge and keywords