Bachelor Degree in Marketing with experience of 8+ years. 360 marketer with a focus on growth and performance marketing, digitally-skilled marketer-cum-designer with an eye for detail. Leadership experiences in tech startup core/ founding team and group management team.
Group Marketing Manager
at The Loco Group
March 2019 - August 2019
I worked with a team of two other outlet marketers while managing the group and outlet marketing activities, ranging from events, social media marketing, branding to group level responsibilies such as team management, marketing strategizing, strategic partnerships and managing various projects. Worked on signature events, team restructuring for improved efficiency and kickstarted digital advertising on Facebook and Google with suggestions on framework and strategy based on available data.
Regional Marketing Manager
July 2016 - January 2019
I lead an awesome team of four home-grown marketers and take pride in sharing my knowledge and skills with them. My main scope is to develop and implement strategic marketing plans for growth in the region. Other than looking into data for proper marketing activation, I act as a brand strategist to ensure consistent and effective brand message covering the area of graphics, artwork, web design, UX/ UI design, content marketing, SEO/ SEM, social media marketing and events. Connecting with other marketing-driven professionals is also part of the role to establishing possible marketing collaborations and partnerships. I am thankful for the opportunity to play a part in product development too.
Bachelor of Arts in Retail Marketing
at University of Stirling
2010 - 2012 (2 years)
Diploma in Marketing
at Nanyang Polytechnic
2007 - 2010 (3 years) Singapore
360 Marketing & Branding
Marketing and Branding related services. Web and digital assets such as website, SEO, advertising and performance marketing. Content marketing and social media marketing. Marketing design and creatives for collateral and advertising.
Knowledge and keywords