• Product Manager

    at Revamp Pte Ltd

    September 2017 - November 2018


    • Led the packaging development and updates of new and existing products respectively to ensure design cost efficiency, consistency, content accuracy and regulatory compliance. • Appointed custodian of product information and packaging materials records. • Liaised with suppliers on inventory procurement and order fulfillment matters to avoid out-of-stock situation and ensure timeliness of delivery of inventory to meet sales requirements. • Supported Management in its distribution matters in Thailand, advising them on pricing and distribution terms. • Participated in COSMOPROF ASIA exhibition in Hong Kong, a leading beauty and wellness trade show, in 2017 and 2018 to promote brand awareness and meet prospective distributors and suppliers. Key contact point with organiser, contractor and Marketing team to ensure the necessary administrative, marketing and logistical requirements are met for the 2018 exhibition. Presented product deck/information to prospects.

  • Assistant Marketing Manager, Export Market

    at Suntory Beverage and Food Asia

    March 2008 - July 2017


    • Responsible for achievement of the shipment and trade sales targets of BRAND’S® Essence of Chicken and Bird’s Nest products in export markets. • Negotiated with and managed distributors to agree mutually to purchase and sales targets and marketing plan and ensured purchase orders were received duly along the year to ensure shipment sales targets were met and marketing activities were rolled out per plan to achieve trade sales targets. • Monitored and analysed trade sales offtake and distributors’ stockholding level via a rolling forecast to maintain desired level of stockholding. • Negotiated with factories to expedite supply in events of unexpected surge in demand and provided them with heads up for longer production lead time products. • Monthly and quarterly business reviews with management and distributors to analyse and align performance with targets set and to assess effectiveness of A&P activities.


  • Bachelor of Business Administration

    at National University of Singapore

    1997 - 2000 (3 years) Singapore


  • English Negotiation

  • Chinese Conversation