• Chief financial Officer

    at iMENA Group Ltd

    April 2016 - at Present


    • Develop and utilize forward-looking, predictive models and financial analyses to provide insight into operations and business plans. • Analyze financial results, and develop tactical and strategic recommendations. • Oversee liquidity planning and management. • Develop tools and systems to provide critical financial and operational information and make actionable recommendations. • Oversee financing strategies and activities, as well as banking relationships. • Represent and manage relations with financial partners, including financial institutions, investors, founders, portfolio companies’ boards, auditors, public officials, etc. • Manage annual audits exercises closures based on IFRS and manage statutory/tax compliance efforts. • Lead and coordinate corporate finance activities, including: fundraising, debt, exits, etc. • Enhance and implement financial systems, programs, policies, processes, tools and controls. • Mentor, develop and lead the Finance personnel.

  • Executive director

    at APT facilitators

    May 2013 - November 2015


    Responsible for directing delivery, operations, programs management and identifying strategic resources to deliver value- add client focused services. Also responsible for planning, pricing/bidding, resources management and developing and implementing business plans that contributes to building and maintaining sustainable business growth and fostering effective business relationships with a wide array of clients and industries

  • Finance Director

    at La Rosetta Investments

    June 2010 - May 2013


    • Supervise and implement finance & accounting operations policies and procedures. • Establish and maintain appropriate internal control safeguards. • Lead the development of annual budgets and forecasts and foster the annual audits finalization. • Develop and direct the implementation of strategic business and/or operational plans, projects, programs, and systems. • Ensure preparation of accurate, timely and relevant financial reports and analysis. • Monitor, manage and improve working capital and liquidity cycles. • Prepare and review investment proposals, feasibility studies etc. for presentation to CEO/Board of Directors, and participate in investment process at various stages. • Represent the company to financial partners, including financial institutions, investors, foundation executives, auditors, public officials, etc. • Supervise and lead the professional development of Finance department employees.

  • Finance Director

    at Dubai Projects LLC

    February 2008 - June 2010


    • Lead the Group’s and subsidiaries’ management reporting, accounting operations and consolidation functions. • Develop and maintain appropriate internal control standards and foster Corporate Governance and Risk Management. • Develop and lead the implementation of financial plans, improvement/change projects, programs and systems. • Managing and leading the Financial Planning and performance management frameworks across the Group. • Responsible for effective management of Stakeholders relations (including financial institutions, auditors, Investors and other finance related stakeholders). • Serve on the Company’s Investment Committee (managing the Group’s investment cycle, like: evaluation, due diligence, execution and monitoring/reporting to the Board of Directors). • Leading the Corporate Finance/development activities, including capital raising, acquisitions, technology enhancements, integration, private placements and other major initiatives.

  • MEA Regional Finance Manager

    at Motorla Inc.

    November 2003 - February 2008


    Leading the Middle East & Africa’s (MEA) Corporate finance and Finance shared Services organizations based at the MEA HQ in Dubai, reported to the MEA CFO.

  • Regional forecasting Analyst

    at Showtime

    December 1999 - November 2003


    • Developing and maintaining an appropriate Financial Planning & Analysis tools to monitor and benchmark performance against (short & long term). • Financial data collection, analysis and reporting of actual performance, trends, KPIs & variances. • Evaluation of financial impact of key business strategic decisions on the company’s results of operation. • Providing financial support to other functions for performance enhancements and assessing/analyzing the viability of commercial initiatives/activities. • Measuring the feasibility and profitability of proposed and ongoing regional commercial and marketing activities. • Developing tools and financial modules that can identify the key value drivers for the business in conjunction with Financial Control function and available resources. • Production and update of regional Budgets, Rolling Forecasts and Long Term Plans (LTP).


  • CPA

    at AICPA

    1995 - 1997 (2 years) Delaware

  • bachelor

    at Amman university

    1990 - 1994 (4 years) Muḩāfaz̧at `Ammān


  • Arabic Native

  • English Negotiation