16+ years of Fashion Retail experience with proficiencies in driving revenue growth through effective Leadership
Having worked with International Brands and Multinational Companies have exposed to bigger responsibility and built strong leadership quality, Strong Proven Strategic Planning Leader


  • General Manager – Buying, Planning, Sales and Operations

    at ZEA Group LLC

    January 2019 - at Present


     Responsible for managing the online E-commerce and Retail outlet business  Management of Sales and operation team along with Rota setting, store openings and Training.  Full P&L responsibility and achieving of sales and margin/profit target.  Buying, Merchandising, Marketing (SEO and google analytics), Online Business and Team Management.  Consulting Service: Consultant to small & medium size business on Merchandising, Buying, Planning, Inventory and OTB controls.  Reduce operating cost and implement best practices through improved Policies and procedures  Improve Profitability and operational procedures.  Control on OTB and Spend through Assortment planning management.  Establish New Clients and build strong relationship.

  • Head of Central Planning and Supply Chain

    at M.H. Alshaya Co.

    September 2017 - December 2018

    Al Asimah Governorate

    Complete management responsibility for Business Planning & Budgeting, Merchandise & Assortment Planning, Inventory Stock Optimization, Category Promotions and In-Season Management across 8 territories. Launched 15 brands on noon.com through co-ordination with all business unit teams & monitor sales performance for online. Involved in Budgeting and Financial process to maximize sales and profitability Improving IAQ, assortment and Replenishment productivity Improve FP Mix and margin to achieve better result and influence brands to maintain higher newness % Provision Management through higher markdown to convert 12+ bucket into cash recovery for Fashion brands Stock inaccuracy project to clear virtual location from system Implemented Re-Forecasting Tool based on KFR numbers and included units buy for better visibility for Brand team. Leading and empowering the team through the implementation of a values-based leadership philosophy and enhanced departmental capabilities

  • Director – Merchandising, Buying, Planning and Supply Chain

    at Gulf Marketing Group

    April 2016 - June 2017


     Achieved 50m cash flow saving by reducing OTB for SS-2017  Saved 10m AED on cancellation and late deliveries for non-performing brands orders In-season (AW16)  Successfully ran BTS Promotion and achieved Top-line sales and Margin during September’16  Designed Exit strategy for non-profitable brands within the business  Implemented Buying, Planning & Assortment Planning Tools for OTB & shipment tracker for on-time delivery with Supply Chain Team  P&L responsibility across the division  Buying strategies for 200 m AED across franchise brands and own bought along with Store Planogram and marketing elements.  OTB, Merchandise Management, Inventory Management, Budgeting, Forecasting, Markdown and Promotional Strategy  Member of Steering Committee of Strategy team of new initiatives for KPI setting, introduced first time in the company.  Business Process Owner (BPO) for SAP – implementation

  • Director – Global Planning

    at Fawaz Alhokair Co. (SJSC)

    November 2007 - March 2016

    Minţaqat ar Riyāḑ

    Position 1 - Director – Global Merchandise Planning – Group Fashion Retail, (Jan 2015 till Mid March 2016) Position 2 - Director – Buying, Planning & Merchandising – Fashion Retail - KSA, (October 2013 to December 2014) Position 3 - Head of Merchandise Planning –Fashion Retail - KSA, (Nov 2008 to September 2013) Position 4 - Business Unit (Divisional) Merchandise Manager – Footwear and Accessories, (Nov 2007 to October 2008) Synopsis of Fawaz Alhokair & Co Achievement  Successfully grew the business from 700 stores to 1100 stores, with 10 new brands introduced over 5 years  Grew sales from 2bn to 4bn SAR in KSA, profit growth from 100 m to 200 m SAR  Improved stock turn from 1.5 to 2.2  Introduced 5 new countries and unification of 8 countries HO into Dubai as central Back office operation  Reduce OTB (intake) by 20% on previous year.  Achieved reduction in Terminal stock by implementing Markdown strategy.

  • Specialist Planner for Pre-school Girl’s

    at Edcon Group Ltd.

    March 2005 - October 2007


     Achieved budgeted KPI’s from October 2005 to 2007.  Achieved 120% of the planned sales and gross profit for the financial year 2007.  Possess record of achieving the best conversion into summer in June 2006  Successfully introduced 4-tier pricing structure to achieve a better IMU%.  Introduced In-house Brand called Zerbit in Feb 2006.  Achieved 92% in-stock for summer 2006 on service level.  Recipient of the Golden Heart Award for best performance in the group

  • Planner

    at Shoe Crazy

    December 2000 - February 2005


     Shoe Crazy – South Africa: Merchandise Planner – Footwear (March 2002 to Feb 2005)  Fashion Tex (Pty) Ltd, Mirelli Footwear (Pty) Ltd., Contessa – Group – Quantum Leap investment, South Africa  Fashion and Web Designing, IT Troubleshooting & Network, (Dec 2000 to Feb 2002), – Ecommerce website building


  • Bachelors of Business Adminstration

    at Madurai Kamaraj University

    1997 - 2000 (3 years) Madurai - Tamil Nādu


  • English Native