“Everything one can imagine is real”
Work is a sheer pleasure when combined with creativity and integrity.
Brand and Marketing Manager
at VPS Healthcare
November 2018 - August 2019
Brand and Marketing Manager ( Regional Dubai & Northern Emirates ) - Burjeel Hospital, Dubai - Burjeel Specialty Hospital, Sharjah - Medeor Hospital, Dubai Job Role- - Developing Budget plan, marketing strategy and implementation via ATL, BTL and Digital platforms. - Development of brand guidelines for new brands in the organization. - Develop and implement marketing plans and campaigns to generate footfall and online traffic within budget, in conjunction with overall business strategy. - Managing hospital launch and key exhibitions (Arab Health, ATM, Global Healthcare, etc.) - Ensuring effective, brand and marketing communications including offline, digital, CSR, events and Internal communication. - To liaise with and manage all external agencies i.e PR, Creative, Online, Media Buyers, Publications and Vendors. - Ensure compliance with insurance, legal, health and safety obligations, seeking all necessary permission from the designated authorities.
at Aster DM Healthcare
March 2015 - October 2018
- Brand building, brand awareness initiatives implemented by the development and execution of campaigns- ATL, BTL, and digital platforms. - Development of brand guidelines for new products or services in liaison with creative agencies. - Managed Aster re-branding project across the group in 6 different countries. - Handling product launches and the inauguration of clinics. - Conceptualizing and accomplishing CSR activation. - Coordinating and negotiating with different vendor verticals, namely, venue management, caterers, stand designers, contractors, equipment hire agencies, production houses, etc. - Ensure compliance with insurance, legal, health and safety obligations, seeking all necessary permission from the designated authorities. - Liaise with the marketing and PR department to promote the events and launches. - Maintain accuracy and accountability of budget, manage final billing and reconciliation.
Business Development Manager
at Prime Strategy Advertising Agency
January 2010 - February 2015
Strong knowledge of ATL, BTL, Advertising campaigns, printing & fabrication procedures. Brand Market analysis and Brand projection/ placement. Managing the work of account executives. Maintaining accurate reference documentation for internal management. Attending trade shows, exhibitions, and events. Providing weekly metric reports to the client in line with KPIs. Manage and develop a growing team. Identifying and cultivating new prospects. Managing a portfolio of over 20 clients. Developed retained and grew business relationships.
Senior Process Trainer
March 2007 - January 2010
Mumbai - Mahārāshtra
Certified process trainer for United Healthcare Insurance. Prepared training materials to educate trainees. Identified and applied training modules. Provide training to the new joiners. Managing & executing training programmers.
Train the Trainee
at Wipro LTD
2008 - 2009 (1 year) Mumbai - Mahārāshtra
Bachelor of Commerce
at Mumbai University
2000 - 2004 (4 years) Mumbai - Mahārāshtra
NIIT Office course
at NIIT institue
1998 - 1999 (1 year) Mumbai - Mahārāshtra
Brand and Marketing
Long term and short term goal specialist