• Head Of Sales


    August 2018 - at Present


    DAMAC Properties is a $1.6B USD, publicly-traded international real estate developer specializing in residential, commercial, and leisure properties. As Head of Sales oversees a team of 4 senior managers and 28 relationship managers responsible for managing the sales and business development processes for a portfolio of 49k units and 52+ projects. Leads the strategic direction and vision of the department while ensuring short- and long-term goal attainment. Creates standardized processes, tools, and reporting metrics to assess and optimize team performance. Notable achievements:•Rapidly expanded the sales team to meet growing business demands, adding 20 new members within 30 days•Implemented processes and incentives that resulted in 90% of revenue being generated by new channel partners•Increased revenue by 60%, resulting in the closure of $26M USD in sales within three months•Implemented client segmentation and targeting strategies, resulting in a conversion rate increase of 65%

  • Head of Sales & Leasing

    at AL RAYYAN INTERNATIONAL, Sharjah, Sharjah, UAE

    June 2016 - June 2018

    Ash Shāriqah

    Collaborated with internal and external stakeholders to develop sales, leasing, and pricing roadmaps and strategies. Sourced, vetted, and enrolled new real estate agents responsible for promoting spaces within the project. Monitored property occupancy rates while continuously devising strategies for occupancy rate improvement. Notable achievements: •Maintained responsibility for sales & leasing 250,000 square meters of high-end residential, commercial and retail spaces valued at $356M USD •Successfully negotiated and secured deals with large corporate accounts, including Americana Group, LuLu Hypermarket, MSN Hospital, and Novo Cinema, resulting in a 100% occupancy rate for the retail spaces •Increased project occupancy to 86%, resulting in the closure of $32M USD within 3 months •Introduced a new agent partnership model resulting in a reduction in employee turnover by 40% •Developed and opened a new sales centre within the complex, including a 3-bedroom show apartment


    at Head of Sales & Leasing

    April 2013 - May 2016


    Developed budgets, business plans, pricing strategies, and sales strategies on an annual and ad hoc basis. Implemented mission-driven values and goals to increase employee engagement and retention. Strategically sourced, enrolled, and trained new agents to ensure maximum business exposure domestically and internationally. Continuously developed a database of qualified leads through referrals, telephone canvassing, face-to-face meetings, cold calls, direct mail, emails, and networking. Maintained P&L responsibility for the division, including the creation and monitoring of annual budgets. Notable achievements: • Established and expanded a new subsidiary of Cayan Group, Cayan Homes Real Estate Broker, successfully filling a service offering gap for luxury brokerage services • Executed strategies across the portfolio that resulted in a 45% sales increase • Achieved a personal production average of $19M USD annually, including an all-time high of $110M USD in one year

  • Sales & Leasing Manager


    February 2010 - March 2013


    Roots Land Real Estate is a leading real estate company in Dubai and UAE offering a comprehensive range of commercial and residential services. As the Sales & Leasing Manager, lead a team of 17 responsible for managing the sales and leasing processes for all commercial and residential properties in the company’s portfolio. Researched and evaluated new business opportunities and market expansions. Conducted market research to establish competitive market pricing. Provided subject matter expertise regarding market conditions, prices, mortgages, and legal requirements. Prepared and administered departmental budgets, including approval of staff expenditures. Notable achievements: •Negotiated and secured an exclusive agreement to rent and manage full buildings consisting of 3k+ units • Implemented strategies and tactics that successfully increased revenue by 24% and rental income by 150% • Initiated a performance management system resulting in a significant reduction in employee turnover

  • Sales Manager of Channel Development


    January 2007 - February 2010



  • Sales Manager


    January 2001 - June 2007




  • Certificate in Negotiation & Influence,

    at MIT Sloan Management Executive Education, United Kingdom

    2019 - at Present (1 year)

  • Certificate in Real Estate Advanced Practices Marketing Business Planning Negotiation Strategies Working with Clients

    at National Association of Realtors, United States

    2016 - 2017 (1 year) Dubayy

  • Certified Residential Specialist (CRS)

    at National Association of Realtors, United States

    2015 - 2016 (1 year) Dubayy

  • Real Estate Marketing Training by Spencer Johnson,

    at S.P. Jain School of Management, United Kingdom

    2015 - 2015 (1 year) Dubayy

  • Certificate in High Impact Motivation; Certificate in Improving Real Estate Skills

    at Dubai Institute of Business Management, UAE

    2014 - 2014 (1 year) Dubayy

  • Negotiation Skills & Behavioral Analysis Training; Spin Selling Training,

    at Huthwaite International, United Kingdom

    2014 - 2014 (1 year) Dubayy

  • Certificate in Customer Relationship Management,

    at Creative Management Consultants, UAE

    2013 - 2013 (1 year) Dubayy

  • Certificate in Customer Service

    at The Emirates Academy of Hospitality Management, UAE

    2011 - 2011 (1 year) Dubayy

  • Certified Trainer,

    at Starwood Hotels & Resorts Worldwide, United States

    2010 - 2010 (1 year) Dubayy

  • Certificate in Time Management & Communication Skills; Certificate in Six Sigma Process Change & Innovation Transfer; Certificate in Service Culture

    at Starwood Hotels & Resorts Worldwide, United States

    2008 - 2010 (2 years) Dubayy

  • Associate Bachelors in Business Administration & Operations

    at Damascus University

    1997 - 1999 (2 years) Damascus Governorate


  • English Negotiation

  • Arabic Native