More than 25 years experience in the tourism industry. A dependable and dedicate person, strong skill and proven track record in managing multiple properties, analytical, strong communication skill and ability to lead a team, yet able to work in a team


  • Regional Senior Director of Sales and Marketing - Bali

    at Swiss-Belhotel International

    January 2016 - at Present

    Provinsi Bali

    • Directly responsible for managing and coordinating all aspects of Bali Regional cluster sales and marketing office with the goal to maximizing revenues and profits to agreed budget • Manages and supervises SBI Regional Bali Indonesia’s Properties Sales and Marketing function • To lead and couch the Bali Indonesia Regional Sales team in order to achieve and maximize revenue and ARR performance of all Swiss-Belhotel International managed hotels/resorts/suites and residences Bali, Indonesia region • Defines the sales strategy and revenue management • Develop regional annual plan with specific Key Performance Objective (KPI) goals and budget outlines • Monitor sales processes at the hotel and Bali Regional sales Office and development of region-wide sales policy and guideline

  • Corporate Director of Sales and Marketing

    at Tauzia Hotel Management

    November 2014 - December 2015

    Provinsi Bali

    • Responsible for the overall management and performance of Bali Sales Office, one of the 4 corporate sales offices (Jakarta, Surabaya and Singapore) at that time • Directly responsible for the sales production from long-haul (non-Asian) inbound markets to all the hotels. 41 hotels (at that time) throughout Indonesia and some more in the pipeline • Work closely with all Bali hotel GMs and sales department heads to ensure that hotels are provided with the necessary support and guidance. • Assist hotel GMs / HMs in meetings with owners, if required • Responsible for the marketing of the brands and hotels on the markets covered and work closely with the marketing team in Jakarta • Actively involved in Recruitment, Talent Development and Motivation - Hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, create an environment of open communication, discipline and terminate, as appropriate.

  • Director of Sales and Operation

    at The Grand Bali - Nusa Dua

    February 2014 - November 2014

    Provinsi Bali

    • Responsible in driving and maximizing all revenue opportunities for the hotel. Area include but not limited to room revenue, banquet and catering, room rental and resources revenue, all Food and Beverage and Spa. Increase business from existing channels while creating new business development opportunities. • Owner Relations & Presentations – Develop presentations and key owner communications to best represent the hotel and satisfy the requirements of the ownership company. • Development and Implementation of Strategic Sales & Marketing Strategies – Manage and align advertising opportunities and spend. • Revenue Management – To evaluate business opportunities to include but not limited to configuration and compliance of optimization tools, to provide pricing and inventory guidance to all sellers. • Recruitment, Talent Development and Motivation - Manage the Sales and Marketing department in order to attract, retain and motivate the associates.

  • Director of Sales and Marketing, Bali

    at Belmond (formerly known as Orient-Express)

    July 2012 - February 2014

    Provinsi Bali

    • Defined the sales & marketing strategies with General Managers and Regional Director of Sales & Marketing • Participated in the elaboration of the annual budgets and marketing plans and implement them • Responsible in achieving budgeted revenue, also aim to increase RevPAR/RevPOR and position the hotels at the highest level in the markets • Actively participated in properties’ RevMax meeting – follows pace and forecast and pro-actively generates ideas actions accordingly • Organized the work routine in the office and ensures that the sales team responds to leads in timely manner • Manages & follow up contracts with local and international wholesalers • Report all sales activities in a formulated account management system • Follow market trends and suggest action and promotions accordingly • Identify all opportunities to drive direct business to the hotels to maximise profit margins • Travels for prospecting existing and new accounts (domestic and international)

  • Group Director of Sales

    at Waka Experience (Waka Hotel Management)

    April 2010 - May 2012

    Provinsi Bali

    • Developing and undertaking sales and marketing strategy, based on the concept and characteristic of each business units • Developing and undertaking yearly marketing, sales and business plan (budgeting) • Responsible for sales and revenue • Building and developing marketing and sales organization • Leading sales department, including reservation to become a commercial and professional dependable unit • Supporting Executive Commissaries and Board of Directors in products development and quality control • Supporting Executive Commissaries and Board of Directors in developing the brand • Together with sales team maintaining the existing working relationships and building the new ones with both inbound agents and wholesaler • Building and managing effective, respective and positive communication between Owner, management teams of all business units within Waka Group

  • Director of Sales, Bali

    at Karma Resort

    July 2009 - February 2010

    Provinsi Bali

    • Undertaking yearly marketing, sales and business plan (budgeting) • Leading Sales & Marketing department, including reservation • Setting sales and marketing strategies based on the concept and characteristic of each resort. High end clientele and luxury concept required different strategies of sales and marketing as well as different approach into the markets, while utilizing the small sales team, but “compact” teamwork effectively. • Together with sales team maintaining the existing working relationships and building the new ones with both inbound agents and wholesaler • Responsible for marketing and public relation

  • Director of Sales

    at Swiss-Grand Bali

    May 2007 - June 2009

    Provinsi Bali

    • Setting up (establishing) sales team • Setting up standard procedure and regulation • Introducing, developing, training staff on online business (e-commerce) • Building systems related to sales & marketing • Undertaking yearly marketing, sales and business plan (budgeting) • Setting sales and marketing strategies • Marketing and public relation • In-charge in overseeing resort daily operation in the absence of Director of Operation • Other: Supporting other departments (Food & Beverage, Front Office and Housekeeping) in skill development, improvement of standard of service, up selling to achieve target and generating more revenue.

  • Director of Sales

    at Prama Sanur Beach (formerly known and Sanur Beach Hotel)

    June 2005 - May 2007

    Provinsi Bali

    • Leading, supervising and training the sales and marketing team in building a solid teamwork. A team of 6, which comprised of a Sales Manager and 2 sales executives and 2 marketing staff as well as a secretary. • Marketing and public relation. With (at that time) 15 years experience in the tourism industry in Bali, I have established a wide networking, both in the industry; travel agents/tour operator/wholesaler and media, local and overseas. It was during my assignment, the hotel has gained the widest media exposure in its history. • Setting up new standard procedure and regulation • Establishing new systems and SOP related to sales & marketing • Developing online reservations (e-commerce) • Undertaking yearly marketing, sales and business plan (budgeting) • Defining and undertaking sales and marketing strategies

  • Sales Manager for Europe and Domestic

    at Bali Hai Cruises

    November 2000 - May 2005

    Provinsi Bali

    • Define and implement effective sales strategy to generate more business from European and domestic/MICE markets. Since the year I have joined the company, compared to the prior years, there was an increment of around 34,5 % of European and more domestic FIT/MICE joining on the cruises. • With the Management team creating new programs based on market’s demand • Supervising and training sales team to build a solid teamwork • Designing sales collateral and advertisement as part of marketing responsibilities. Additionally doing English – German as well as German – English translation for brochures and other promotional materials

  • Account Executive

    at Panorama Tours, Bali

    July 1998 - April 1999

    Provinsi Bali

    • Providing assistance to especially German–speaking guests Assisting and providing all necessary and important information, both general e.g. about Bali and specific one e.g. activities, leisure products etc. • Generating revenue Selling leisure products and other land arrangements. My best achievement was generating monthly selling revenue of 12,000 USD, which I have achieved in August 1998, however the average monthly revenue, I have generated, was 7, 000 USD

  • Account Executive, Operation Staff, Licensed German-speaking Guide

    at Nusa Dua Bali Tours and Travel, Bali

    January 1992 - June 1998

    Provinsi Bali

    • Handling and providing assistance to, especially, German–speaking guests. For, especially, series group of Meier’s Weltreisen Germany, which at the time was one of the biggest wholesalers in Germany. I have received nothing but satisfactorily comments from guests • Arranging and preparing daily activities/order for guides and driver • In-charge for European TA/TO/Wholesalers, especially German – speaking countries: quotation, creating packages, handling complain etc

  • Guest Relation Officer (GRO)

    at Bali Tropik Hotel

    March 1991 - December 1991

    Provinsi Bali

    • Providing assistance to, especially, German – speaking guests • Daily checking to ensure the readiness of provided services (room and special requests, if any) for new arrivals • Preparing standard and special service and treatment for VIP guests • Together with Recreation staff issued and updated daily information (daily activities, special event etc)


  • Bachelor Degree

    at State College of Education (IKIP)

    1986 - 1990 (4 years) Daerah Istimewa Yogyakarta

Services offered

  • Director of Sales and Marketing

    I have been in the tourism industry for more than 25 years. Started my career as Guest Relation Officer, in charge especially, but not limited, for German-speaking clients/guests, in a local Balinese boutique resort in Nusa Dua, Bali, back in 1991, before jumped into travel industry in 1992 and moved from there to different type of business within. Spent for almost 5 years (from year 2000) in a Bali based Australian leading day cruise company as Sales Manager, I have started to build my career in sales & marketing from there.

    Back to the hotel industry in 2004, along with the return of tourists wave to Bali post the tragic event of Bali Bomb 1 in 2002, I have served 2 years as Director of Sales for a hotel in Sanur. Spent the years afterward as DOS/M in some unique concept and luxury hotels/resorts, prior to my regional/corporate role in some hotel chains for their Bali based office these last 6 years.

    I am a dependable and dedicate person, having strong skill and proven track record in managing multiple properties, analytical (identifying opportunities to improve service standards, resolve complex problem etc), easily communicates both orally and writing with peers, superiors, clients and stakeholders/owner, having strong ability to lead a team, yet able to work in a team, solid command of Microsoft office and able to swiftly learn and apply emerging technologies.


  • English Negotiation

  • German Conversation

  • Indonesian Native