Sidra Medical and Research Centre June 2009 - September 2014In charge of the planning, content strategy, design and development of the newly state-of-the-art ultra modern fully digital Sidra hospital’s online presence as well as the day-to-day activities and operation of all online marketing and communication mediums including interim website, social media and mobile apps.
Management of the creative and technical team.
CEPAC April 2001 - April 2008Responsibilities for this mid-sized advertising agency included interfacing with clients in order to conduct
needs assessment and to create effective concepts for marketing vehicles including websites, brochures,
direct mail pieces, newsletters, logos and any print materials, organized photo shoots and directed photographers. Assisted movie directors by creating visual concepts for the TV and website commercials
and videos. Managed and directed other graphic designers, copy writers, movie editors and web developers.
Managed vendors such as printers, web developers, web and graphic designers. Created mockups for all
print materials and prototypes for all website concepts. Recommended the best web platforms based on the
clients’ needs and their target audience and designed the websites to take full advantage of the most advanced available technologies.
Senior Graphic Designer
RCI April 2000 - April 2001Responsible for designing cutting-edge advertisements for various print and digital vehicles to maximize the
clients’ market exposure and visibility. Trained the design team to work more efficiently and accurately using
Senior Graphic Designer
Mediascoop/Connexion April 1994 - April 2000Worked with a global client base including Novell, Ansell, Humongous, and other major corporations.
Oversaw the concepts of advertising vehicles for all aspects of internal and external marketing. Managed
graphic designers, copy writers and translators. Created all graphics for the localization of different
interactive games such as Freddie Fish, and Putt-Putt and Pajama Sam (Dutch and French). Designed and
programmed mid-sized and large multilingual websites based on the most advanced technologies. Created
Adobe Flash and HTML driven kiosks. Created and developed print and online version of Novell Magazine
for Benelux with the online data capturing capabilities. Created and developed printed and digital version of
all Ansell products in 11 languages by creating an automated process to capture the content online.
Tractebel April 1993 - April 1994Responsible for designing and creating complete project presentations such as Ankara Airport and France
nuclear plant. Working directly with engineers and translating their technical needs to graphical
Lycée de Waha
1997 - 1998
(1 year) Walloon Region
1993 - 1994
Fine Art - Painting (Major) Photography (Minor)
Académie Royale des Beaux-Arts
1988 - 1992
(4 years) Walloon Region