I am a diversified, committed and highly driven Individual within the design space that has developed an in depth knowledge of new ideas and concepts, that develop into innovative and creative solutions to problems.
Senior Art Director
at AvroyShlain Cosmetics
September 2016 - at Present
• Conceptualising and executing campaigns across our various brands • Generating concepts for marketing-related campaigns • Designing new CI and guidelines for partners and emerging brands • Maintained authenticity of brand with campaigns that moved consumers to action • Created new consumer packaging for all brands • Preparing designs for Online banners and material for web properties • Working with various content management systems to maintain and update designs • Working closely with our photographers and videographers, brief and manage them to enhance their creative output • Work with other disciplines to ensure cohesive team integration, and alignment with broader business objectives • Work with art copywriters/strategists/content managers to interpret briefs and deliver fresh ideas • Lead brainstorms and conceptualisation • Mock up creative ideas and define the overall aesthetic of campaigns • Manage multiple projects simultaneously
WEB CONTENT DESIGNER
September 2015 - August 2016
• Designing and creating internal and external mailers • Create and maintain functionality on the online system • Conceptualise adverts, web banners (flash, gif and static) flyers, posters print and online • Design and uploaded more relevant updated content across both websites • Design Social media content on a monthly basis as well as Social media advertising from Marketing briefs. • Editing photo and text, for presentations • Update social media platforms, which are Facebook, Twitter, You Tube, Pinterest, Google+, Instagram • Updating of all landing pages on website, Rep and Sales Suites for Avon and Justine, with more engaging and UX content. • Updating all relevant content for Campaign each month • Uploading landing pages, internet offers, President’s Club offers, flyers and related content on GI3, Rep and Sales Suites for Avon and Justine. • Deploy content , from Avon and Justine’s content system • Deploy all Field focus updates on a weekly basis • Create and deploy
at Avon Justine
March 2010 - September 2015
• Designing and laying out of brochures • Conceptualising of effective marketing strategies which work. • Develop conceptual diagrams and visual mock-ups. • Retouching and colour correcting both model and products • Packaging and product design • Interpreting brief to create concepts into relevant, original and impactful design • Research innovations in design, packaging and print to deliver high quality creativity within cost and time constraints • Explicit attention to detail to deliver quality output • Monitor technological and package updates with a view to regular upgrading to industry standards • Developing concepts to suit the brand manager’s brief • Scheduling resources to work within timelines and deadlines for projects • Delivery of final art in correct format, without error that is clear and usable. • Understanding supplier requirements to create “disk to print” repro ready files • Art direction of photography
March 2009 - February 2010
Province of KwaZulu-Natal
• Designing of banners • Store branding • Manage design quality • Making sure artwork is print ready. • Designing of point of sale artwork. • Conceptualising of artwork. • Designing and laying out of catalogues, brochures,swing tags • Designing internal and external mailers for Reebok and Rockport • Designing Artwork for the Reebok Website • Conceptualising of effective marketing strategies which work. • Getting quotes and making sure artwork is ready and delivered on time to stores or to head office. • Ensuring I receive a proof before I give the go-ahead for a job. • Ensuring purchase orders are done.
2006 - 2008 (2 years) Province of KwaZulu-Natal