I am a diversified, committed and highly driven Individual within the design space that has developed an in depth knowledge of new ideas and concepts, that develop into innovative and creative solutions to problems.


  • Senior Art Director

    at AvroyShlain Cosmetics

    September 2016 - at Present


    • Conceptualising and executing campaigns across our various brands • Generating concepts for marketing-related campaigns • Designing new CI and guidelines for partners and emerging brands • Maintained authenticity of brand with campaigns that moved consumers to action • Created new consumer packaging for all brands • Preparing designs for Online banners and material for web properties • Working with various content management systems to maintain and update designs • Working closely with our photographers and videographers, brief and manage them to enhance their creative output • Work with other disciplines to ensure cohesive team integration, and alignment with broader business objectives • Work with art copywriters/strategists/content managers to interpret briefs and deliver fresh ideas • Lead brainstorms and conceptualisation • Mock up creative ideas and define the overall aesthetic of campaigns • Manage multiple projects simultaneously


    at AvonJustine

    September 2015 - August 2016


    • Designing and creating internal and external mailers • Create and maintain functionality on the online system • Conceptualise adverts, web banners (flash, gif and static) flyers, posters print and online • Design and uploaded more relevant updated content across both websites • Design Social media content on a monthly basis as well as Social media advertising from Marketing briefs. • Editing photo and text, for presentations • Update social media platforms, which are Facebook, Twitter, You Tube, Pinterest, Google+, Instagram • Updating of all landing pages on website, Rep and Sales Suites for Avon and Justine, with more engaging and UX content. • Updating all relevant content for Campaign each month • Uploading landing pages, internet offers, President’s Club offers, flyers and related content on GI3, Rep and Sales Suites for Avon and Justine. • Deploy content , from Avon and Justine’s content system • Deploy all Field focus updates on a weekly basis • Create and deploy

  • Art Director

    at Avon Justine

    March 2010 - September 2015


    • Designing and laying out of brochures • Conceptualising of effective marketing strategies which work. • Develop conceptual diagrams and visual mock-ups. • Retouching and colour correcting both model and products • Packaging and product design • Interpreting brief to create concepts into relevant, original and impactful design • Research innovations in design, packaging and print to deliver high quality creativity within cost and time constraints • Explicit attention to detail to deliver quality output • Monitor technological and package updates with a view to regular upgrading to industry standards • Developing concepts to suit the brand manager’s brief • Scheduling resources to work within timelines and deadlines for projects • Delivery of final art in correct format, without error that is clear and usable. • Understanding supplier requirements to create “disk to print” repro ready files • Art direction of photography

  • Designer

    at Reebok

    March 2009 - February 2010

    Province of KwaZulu-Natal

    • Designing of banners • Store branding • Manage design quality • Making sure artwork is print ready. • Designing of point of sale artwork. • Conceptualising of artwork. • Designing and laying out of catalogues, brochures,swing tags • Designing internal and external mailers for Reebok and Rockport • Designing Artwork for the Reebok Website • Conceptualising of effective marketing strategies which work. • Getting quotes and making sure artwork is ready and delivered on time to stores or to head office. • Ensuring I receive a proof before I give the go-ahead for a job. • Ensuring purchase orders are done.


  • NQF6

    at CFAD

    2006 - 2008 (2 years) Province of KwaZulu-Natal

Knowledge and keywords


  • English Native

  • Arabic Elementary

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