Experience

  • Marketing Manager, South East Asia

    at Gates East Asia & India

    August 2017 - February 2019

    Singapore

    •Strategized, planned and executed internal and external communications strategy to accelerate implementation of brand redesigns, digital applications and new digital transformation projects. •Developed long-term strategic vision for digital marketing automation and implemented structure and programs exemplary in sync with annual and long term business plan objectives. •Conducted press activities in conjunction with the corporate events, office opening and CSR programs. •Planned and managed design team and implementation of company’s exhibition in Malaysia and Thailand. •Constructed annual public relations programs to ensure brand recognitions by target audience. •Defined digital communications concept and brand guidelines for videos, teasers and digital assets. •Launched social media campaign for Gates applications and increased users by 20%. •Strategically planned and implemented SEM strategy through Google AdWords PPC and social media marketing to increase awareness by 15%.

  • Marketing Manager, South East Asia & Pacific

    at Federal-Mogul Motorparts Pte Ltd

    May 2015 - June 2017

    Singapore

    • Built marketing communication & digital marketing strategy across the region. • Successful implementation of corporate communications campaign through newsletter, email blast. • Coordination of PR programs with regional publications to enhance the brands to the target audience. • Managed company exhibition in Singapore and Thailand in order to enhance market share. • Effectively executed consumers’ digital promotion “Parts Matters” through social media platforms and increased brand awareness by 10%. • Led regional digital marketing program inclusive of website development, online promotions, and social media optimizations. • Increased web traffic by 10% through comprehensive digital marketing program. • Developed social media campaign for the brand to enlarge number of followers and likes.

  • Regional Marketing Manager

    at MANN+HUMMEL Filter Technology Pte Ltd

    September 2010 - April 2015

    Singapore

    •Improved company’s communications strategy internally and externally through partnership synergy with global headquarter. •Formulated corporate PR strategic directions through specific product’s theme and formation of new business unit. •Organized company exhibition in Philippines and Thailand to increase market penetration. •Implementation of refreshed MANN+HUMMEL corporate brand and 100 years anniversary programs in the region. •Performed and analyzed Search Engine Optimization through corporate blogs and products information as part of content management. •Increased brand and new product awareness through digital campaigns and promotions. •Established relationship with trade publications to upsell MANN+HUMMEL corporate brand and MANN-FILTER product brand. •Restructured company’s website through optimization of users experience and main products offer. •Enhanced brand equity through branding strategies, maintaining loyalty, creating awareness and ensuring brand recall.

  • Marketing Manager South East Asia

    at Uvex Safety Singapore Pte Ltd

    March 2008 - September 2010

    Singapore

    • Crafted brand communications strategy, through print advertisement in trade magazine, incentive program, product trials and training. • Arranged company’s exhibitions in Singapore at Work, Health and Safety Exhibition. • Established uvex sports heroes marketing concept, an endorsement concept with famous sports players from Asia Pacific countries. • Responsible for formulating regional channel distributors’ communication programs.

  • Regional Assistant Marketing Manager

    at ZF South East Asia Pte Ltd

    March 2003 - February 2008

    Singapore

    • Cultivated strategic marketing concept and implementation for optimum positioning of company products through advertising, sales promotions, exhibitions, public relations and managing distribution communication channels. • Planned implementation of annual exhibitions in Malaysia with the objective to accelerate products recognition. • Monitored and measured effectiveness of marketing plans and activities. • Generated PR articles in various publications through motorsports program. • Established and coordinated annual regional training program for customers in 7 Asian countries.

Education

  • Google Analytics

    at Equinet Academy

    2019 - 2019 (1 year) Singapore

  • Search Engine Optimization

    at Equinet Academy

    2019 - 2019 (1 year) Singapore

  • B2B Marketing on LinkedIn

    at LinkedIn

    2019 - 2019 (1 year)

  • Build an Integrated Online Marketing Plan

    at LinkedIn

    2019 - 2019 (1 year)

  • Marketing Tools:Digital Marketing

    at LinkedIn

    2019 - 2019 (1 year)

Languages

  • English Negotiation

  • Indonesian Native

Hives