With over 15 years of diverse experience in digital marketing, advertising, and information technology, Francisco has worked on projects with proven results for companies like Shell, Paramount Pictures, Caribbean Cinemas, Publicis Groupe, Claro, T-Mobile, SuperPagesPR, Banco Popular, among others.
at 635 Group
April 2019 - at Present
• In charge of E-Commerce, Marketing and Sales. Deployed a new email marketing and e-commerce platform along with 4 seasonal campaigns to drive sales. As a result, sales and website traffic doubled and the company on on track to break yearly record sales.
Digital Marketing Analyst (SEO)
at BOLD LLC
December 2018 - February 2019
• Responsible for monitoring and reporting traffic and conversion results for core, network, international and affiliate brands using internal BI reports and renowned SEO tools like Google Search Console and Botify. • Liaison for internal (BI Team India) and 3rd party suppliers including, SearchMetrics, Ahrefs, among others. • Recurrent tasks included, SEO tool management and reporting, keyword optimization, cohort and competitive analysis, along with project management for short and long-term projects managed thru JIRA.
at Banco Popular de Puerto Rico
February 2015 - October 2018
• Responsible for optimizing and reporting digital campaign performance across search, display and social networks while providing customer data-mining analysis focused on channel growth and ROI. • Developed recurrent status reports and presentations to provide business results for board members and managers along with showcasing the latest tools and tendencies within the digital marketing space. • Responsible for managing 4 business lines including, Sales Administration, Construction, Servicing and Popular Mortgage. Tasks included, administering over $2M yearly budget (second highest among all business lines) for merchandising and other sale materials, developing traditional and digital marketing campaigns following strict regulations and branding guidelines, among others.
Google Adwords Certification
2018 - 2019 (1 year) San Juan
Project Management Cetification
2017 - 2017 (1 year) San Juan
MBA Global Management
at University of Phoenix
2013 - 2015 (2 years) Guaynabo Municipio
2000 - 2005 (5 years) San Juan
Digital and Traditional Marketing professional with over 10 years of experience. Leadership and teamwork skills with proven results.
Knowledge and keywords