• Senior Product Manager

    at Etex Building Performance

    September 2017 - at Present


    - Development of the products range allocated in South East Europe - Marketing budget negotiation and administration - Development of the marketing strategy and marketing plan for the products and countries allocated (knowledge and market segmentation, market opportunities and risks, branding, price strategy, business plan, innovations) - Manages all procurement actions for the marketing department (negotiating commercial conditions with suppliers, identifying approved suppliers) - Responsible for the development of the product managers team and innovations, in collaboration with the HR department: skills & competencies, succession plans, career development, setting and pursuing objectives - Trade marketing campaigns elaboration, to increase brand awareness and sales at the points of sales - Promotional materials development and coordinating their implementation - Market research (quantitative and qualitative surveys) - Organizing product trainings, preparing course supports

  • Senior Marketing Specialist

    at Etex Building Performance

    April 2014 - September 2017


    Ensures the alignment of the local marketing activities with the sales activities and the company commercial policy in accordance with the global marketing strategy and the marketing budget. Proposes and develops the marketing plan in order to increase the presence on the shelf of the products and brands from the company's portfolio and awareness among final consumers. Maintains and manages the relationship with the advertising agencies to implement the marketing strategy. Brands management on the internal and external market Elaborates the marketing strategy to develop the brands Marketing budget monitoring. Manages all procurement actions for the marketing department.Managing and implementing events/promotional campaigns and propose actions to improve it. Plan, analyze and monitor the budgets of each campaign; Track the results of marketing campaigns and propose actions for improvement.

  • Trade marketing coordinator

    at Fabryo Corporation

    May 2007 - April 2014


    Develops and implements strategy and execution standards in market for all distribution channels in order to maximize and secure the exhibition space and visibility of products Trade marketing and merchandising plans elaboration for Fabryo brands for each sale channel. Elaborates action proposals that counteract the initiatives of the competition, improve the presence at the shelf and strengthen the relationship with the owners and sellers Presentation materials and promotional materials elaboration (catalogues, brochures, flyers and so on). Elaboration of the schedule of promotion events and their implementation - Trade marketing budget management - Coordinates the activity of the designer in the elaboration of the visual communication materials necessary for the promotional actions.

  • Key Account Manager

    at Fabryo Coproration

    May 2005 - May 2007


    Yearly negotiation of the contractual conditions with KA - Identifies new customers - Negotiate and list the company's products in new networks - Meeting the sales target - Monitor the execution and compliance with the terms of the collaboration agreement with KA - Coordinates and monitors the activity of promoters - Get information about your own products and competitors in KA; gathers information about the activity of the competition and the price level practiced by them


  • Chemistry

    at University of Bucharest

    2003 - 2005 (2 years) București

Knowledge and keywords


  • Romanian Native