Experience

  • Product Marketing Manager

    at Deskforce

    November 2018 - at Present

    Jerusalem

    • Prepared marketing materials for new products and product features both internally and to existing clients as well as preparing a launch plan • Conducted market research to establish product market fit, industry trends and prioritize feature requests • Created consistent messaging and marketing campaigns that improved conversion rate, while solidifying company branding and messaging • Took an active and integral part in setting company strategy and vision with consideration to the future of the market and Company capabilities • Prepared investor presentation for current funding round based on the new company strategy and vision as well as a thorough understanding of the competitive landscape

  • Entrepreneur & Product Manager

    at VisualQs

    January 2018 - December 2018

    Jerusalem

    • Identified customer needs and “pain points” to drive product vision, while adding value and innovation • Managed the creation of a Minimal Viable Product to test product market fit and gain initial traction • Recruited a team of industry leaders including Professors and a C-Level from a leading company • Wrote a 3-year finance and business plan and presented to investors • Conducted in-depth market research, to determine the added value and market direction • Created marketing materials and roadmap

  • Project Manager

    at Rapaport Group

    August 2015 - December 2017

    Jerusalem

    • Exposed the B2B focused company to the B2C market with the creation of the luxury jewelry website, Diamonds.com including the management of outsource operations of web development, designers, marketing strategists, legal representation etc. • Created marketing material, email campaigns, blog posts and articles for the Rapaport magazine as well as periodic updates to journalists in the field including a campaign to sell a rough diamond from Sierra Leone that improved the initial offer from $600K to $6M within two months • Conducted research into policies and regulations of lab grown diamonds to write an FTC (Federal Trade Commission) submission that was selected to be presented to the U.S. Chamber of Commerce

Education

  • Product Management

    at Jonathan Caras - Course

    2019 - 2019 (1 year) Jerusalem

  • Executive MBA

    at Hebrew University of JErusalem

    2017 - 2019 (2 years) Jerusalem

  • International Relations and English Literature

    at Hebrew University of Jerusalem

    2012 - 2015 (3 years) Jerusalem

Languages

  • English Native

  • Hebrew Native

Hives