Content | Digital Marketer | Growth Hacker
July 2019 - at Present
Designed and launched company website - Used Wordpress with Elementor editor to create new company website - Conducted website SEO and keyword planning - Lead generation through mailchimp integration - Digital Analytics and Metrics - Google Analytics and Hotjar Crafted compelling marketing material including - Case studies and use cases - Banners, flyers & logos (in partnership with external partner) - Thumbnails and posts Video production - Shot and recorded on interview on film - Post-production of video interviews - Produced micro-content from videos like podcasts Content Planning and Execution - Developed macro-content and deploying them strategically as micro-content across various channels. - Social media posts and taglines - Thought leadership and community engagement.
Head Of Marketing
at Weboloco Ltd.
January 2019 - at Present
- Successfully launched a new app in markets in the Benelux region, followed by strategic releases in new territories every 2 weeks. - Developed a marketing strategy based on 4 pillars Awareness, Adoption, Engagement, and Referrals. - Metrics - social media engagement (comments, likes, follows, shares), app installs, reviews, click-throughs, customer feedback - Analytics - Unity App Analytics, Google Analytics, Facebook and Instagram - Crafted compelling customer-oriented marketing material including, but not limited to, banners, logos, social media posts, taglines, community engagement.
at Minionz At Work
February 2018 - June 2019
- Developed and executed the agency’s marketing strategy and infrastructure. - Branding and positioning - Digital Analytics and Metrics - Google Analytics and Hotjar - SEO and SEM - Inbound Lead Generation - Established the company’s online presence across multiple channels. - Website, Social media platforms, YouTube - Integrated Office 365 cloud software to automate accounts, HR and Payroll. - Consulted with over 4 companies on Marketing strategy and execution during employement. - Life & Co - Edmire Design - Key Business
PRINCE 2 Foundations
2017 - 2017 (1 year) Flanders
Masters in International Business Economics and Management
at KU Leuven
2014 - 2017 (3 years) Flanders