Senior Trade Marketing Specialist
at Eczacıbaşı Vitra
May 2015 - at Present
Creating go-to-market strategy for all retail sales channels (dealers,sub-dealers,DIY stores) and ensure the proper strategy is in place to meet both brand and customer expectations. Develope and execute comprehensive shopper marketing strategies, plans that build brand equity, drive in store traffic, increase conversion rates as well as basket size within stores via utilizing shopper, customer and category insights and expertise. Develop consumer promotions and sales campaigns and market executions. Create and maintain trade marketing calendar of activities. Building strategic brand alliances. Managing marketing budget and ROI. Agency management for design and distribution of the POP materials. Measuring campaign effectiveness with sales targets and develop incentive programs for salesmen.
at Pirelli Tyres
January 2014 - May 2015
Developing and defining pricing strategies that results in the optimization of Pirelli profitability and market share by: - Price definition: Minimum prices by market Country sales campaigns validation - Price monitoring: Monitoring of local selling prices Management of the Price monitoring tool - Price Forecasting: Competitor Price Comparison for BU Country price list implementation Valorisation of the Management Plan with the defined prices - Reporting and special projects: Pricing & discount report Managing Accruals and Prince Index in the system via SAP Development of new tool and processes to improve price management Generation of weekly cockpit report Sales Team Incentive Coordination & Reporting Dealer Target Bonus Coordination (calculating and communicating) Reporting the variance actual vs. Forecast / MP...etc GFK Market Share Analysis
Planning and Controlling Specialist
at Pirelli Tyres
November 2012 - January 2014
Cost and profitability simulations. Import and export pricing. Generating profitability reports and analysis. Yearly management plan (MP) and monthly forecasting. Marketing budget estimations. Monthly closures. Variance analysis. Preparation and coordination of the monthly financial book. Preparation of presentations for top management. Cost valuations on SAP CO-PA as key-user.
at Istanbul Technical University
2006 - 2012 (6 years) İstanbul
Economy (Exchange Program)
at University of Cagliari
2009 - 2009 (1 year)