• Marketing Manager

    at Dubai Civil Aviation Authority

    September 2015 - at Present


    • Developed the Marketing as a new function in the organization • Developed authority marketing strategy in line with the organizational goals and objectives. • Developed organization's marketing Policies & Processes • Created the Corporate Identity/Brand Guideline • Implemented the marketing criteria’s in the "Revamping Website Project" which assisted with 89% in ranking the authority’s website at 2nd out of 29 Government departments; as per Smart Dubai Report 2017. • Increased the interaction with staff and customers through different communication channels to keep them updated with authority news/events/campaigns/initiatives/laws/regulations/services

  • Senior Office Aviation Business Affairs

    at Dubai Civil Aviation Authority

    July 2009 - August 2015


    • Worked with cross-functional Business Affairs teams in govt departments, free zone authorities, legal, International and Federal Authorities for licensing Aviation Business • Advised on all Aviation Business establishment matters and the relevant Aviation Regulations • Assessed, granted NOC for all aviation business in Dubai city and free zone areas • Communicate with external entities like Dubai Economic department, Free Zone authorities on procedures and rules • Worked with internal and external counsels to handle legal matters and litigation, oversaw aviation business compliance • Maintained updated regulations from GCAA, IATA and ICAO • Analyzed complaints, conducted investigations to resolve passenger disputes Achievements: • Assessed and granted NOC for all aviation business in Dubai city and free zone areas • Airport Customer Excellence (ACE) Winner in 2014 • Re-engineered and automated the Aviation Business permitting process

  • Senior Officer

    at Dubai International Affairs

    August 2000 - June 2009


    Admin Staff-Administrator-Senior Officer (2000 -2003-2006) Prepared accident/incident reports and send them to the General Authority. Direct all safety bulletins, internally and externally, to ensure compliance by parties Responsible for the Permits Issuance System Developed the Standard Operation Procedures (SOP) for the Permits Issuance process Provided operational and administrative support to the Training Officer Achievements: Reduced the accident/incident reporting process from 2 working days to 1 working day Reduced the Airport Driving Permits issuance process from 3 working days to 1 working day Awarded for contribution to the success of the training program conducted by the Security Centre at the General Department of Security - Dubai Police HQ Awarded by H.H. Ahmed Bin Saeed Al Maktoum, Air BP, and Aerogulf Services Company for the outstanding contribution in FOD Campaign and achieving the Airport Safety Excellence Award Winner of the Star Performer Award in 2005


  • Advanced Digital Marketing

    at MindCypress

    2019 - 2019 (1 year)

  • Diploma in Administrative Leadership

    at United Registrar of Systems

    2018 - 2019 (1 year)

  • Certified Brand Manager

    at The Institute of Sales Management (ISM)/ provided by Meirc Professional Certificate (MPC)

    2018 - 2018 (1 year) Dubayy

  • International Business and Marketing

    at University of Dubai

    2013 - 2014 (1 year) Dubayy

  • Professional Diploma in Business Plan Development and Entrepreneurship

    at University of Dubai

    2013 - 2013 (1 year)


  • Arabic Native