• Assistant Marketing Manager

    at Global Sources

    October 2003 - at Present


    Content personalization • Implement personalized product recommendations on www.GlobalSources.com, m.GlobalSources.com (mobile site) and email marketing campaigns • Setup customize business rules • Optimize performance via A/B testing Email marketing • Extract and segment audiences • Implement campaign automation • Develop responsive HTML templates • Review/revise template design & copy • Implement campaign performance tracking • Optimize conversion rates and performance via A/B testing Email Deliverability • Maintain excellent Sender Reputation • Establish Email Deliverability Best Practices • Manage technical requirements • Mediation with service providers Perl and Bash Shell scripts • Automate/streamline workflows • Automate SOAP/WSDL API calls • Generate Image Ads for PPC campaigns • Generate keyword ideas using Google Keyword API • Web crawlers/spiders • CGI/Perl web applications and form processing • Data processing and deduplication

  • Web Applications Programmer

    at Inspire Media (Asia) Pte Ltd

    May 2002 - May 2003


    • Develop Perl scripts for CGI web applications • Set up and administration of LAMP stack using CentOS/RHEL Linux, Apache Webserver, MySQL and Perl/PHP for online and content marketing POC • Manage and administration of clients’ websites


  • Bachelor of Science (Third Class Honours) Information Technology and Business

    at SIM University

    2008 - 2014 (6 years) Singapore

  • Specialist Diploma in Internetworking and Communications

    at Ngee Ann Polytechnic

    2003 - 2004 (1 year) Singapore

  • Diploma in Electronics, Computer and Communication Engineering

    at Singapore Polytechnic

    1999 - 2002 (3 years) Singapore

  • Industrial Technician Certificate in Electronics Engineering

    at ITE MacPherson

    1994 - 1996 (2 years) Singapore

  • GCE ‘O’ Level Certificate

    at Bukit Batok Secondary School

    1988 - 1993 (5 years) Singapore


  • English Negotiation

  • Malay Native