Experience

  • Business Manager

    at Howcom

    August 2016 - at Present

    Stockholm

    Revenue responsibility as well as execution for Howcom insight & strategy products. Mainly concerning segmentation and target selection, brand positioning and brand portfolio management, however lot's of projects in communications also (campaign evalutions, media mix modelling). Heavy in excel and powerpoint packaging, however always with implementation at client side in mind.

  • Market Analyst

    at Lynxeye Brand Consultants

    November 2013 - June 2016

    Stockholm

    Insight responsibility in projects regarding brand strategy. Segmentation, brand strategy etc.

Education

  • Bachelor in Business & Economics

    at Stockholm School of Economics

    2010 - 2013 (3 years) Stockholm

Hives