August 2016 - at Present
Revenue responsibility as well as execution for Howcom insight & strategy products. Mainly concerning segmentation and target selection, brand positioning and brand portfolio management, however lot's of projects in communications also (campaign evalutions, media mix modelling). Heavy in excel and powerpoint packaging, however always with implementation at client side in mind.
at Lynxeye Brand Consultants
November 2013 - June 2016
Insight responsibility in projects regarding brand strategy. Segmentation, brand strategy etc.
Bachelor in Business & Economics
at Stockholm School of Economics
2010 - 2013 (3 years) Stockholm