Currently working on a community driven e-commerce platform in the sport & fitness space.


  • Founder

    at barCode

    July 2016 - at Present


    barCode is a community driven ecommerce platform for sports & fitness. Starting in Singapore with expansion plans into the region.

  • Senior Operations Manager

    at Brand Connect Asia Pacific

    May 2014 - July 2015


    Managed Logistic for local and regional distribution. Was tasked with the opening of new branches and online presence. Worked with brand owners and e-commerce sites to expand distribution channels.

  • VP Operations and Finance

    at Our Health Mate

    August 2013 - March 2014


    Managed Singapore & India operations and finance. Spear headed growth into Singapore market.

  • Manager Business Intelligence

    at Intel Securities

    May 2008 - July 2013


    Started in a startup (tencube) as Ops manager and ended in an MNC.


  • Business Administration

    at Victoria University

    2010 - 2012 (2 years) State of Western Australia

  • Business Management

    at Stanfield College

    2010 - 2011 (1 year) Singapore

  • Accounting & Finance

    at Northumbria University

    2007 - 2010 (3 years) Newcastle upon Tyne

  • Computer Science

    at FTMS Global

    2003 - 2006 (3 years)

Services offered

  • Ecommerce platform

    barCode is looking to partner retailers in the sports and fitness industry.


  • English Native

  • Chinese Conversation

  • Malay Negotiation

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