I am not only a professional Creative Director but also with international work experience of different markets throughout the E&W. I have a full understanding the lifecycle of Retail Branding responsibilities penetrated all levels from: Branding/Marketing Campaign/Photo Shooting/Store Planning & VM

Experience

  • Creative Director

    at 2T International Holding Ltd

    June 2016 - at Present

    Tsuen Wan District

    1) Create one brand look across all products categories for the customers, drive the assortment forward at overall level-always keeping sales at top priority… 2) Re-designed, re-branded and In-charge of their brand & business development on Regional basis… 3) Communicate vision and trends to other functions such as Store Design, Store Planning, Marketing, Visual, Production Development and Sale Operations etc…

  • Director of Creative Branding

    at Bossini Enterprises Ltd

    May 2005 - May 2016

    Central and Western District

    1) In-charge of Far East Asia Regional Support Department, Interior Design & Project Department, Regional Creative Department & Visual Merchandising Team at Hong Kong Headquarter which coverage over 1,600 stores in 40 countries and regions around the globe… 2) Store Design, Renovation Budget, monitor the Renovation, Fit-out Works, Visual Branding, Seasonal Photo Shooting Campaign, Visual Merchandising, Regional Support & Creative Support on Regional basis… 3) Leading 25 staffs in HK office incl an Interior Design Manager, a Project Manager, a Regional Support Manager & a VM Manager / 15 staffs in CN office incl an Interior Design Manager & a VM Manager / 10 staffs in TW office incl an Interior Design Manager & a VM Manager, 10 staff in SG office incl an Interior Design Manager & a VM Manager / 35 wholesale market countries creative department…

  • Regional VM Manager

    at Esprit International Holding Ltd

    April 2004 - April 2005

    Kowloon City

    1) Planning and direct to work with German team for seasonal store concept and set-up… 2) Convert the Global concept into local adaptation planning… 3) Supervised APAC Merchandising Department, Including 30 staffs in HK, 40 staffs in Mainland China, 20 staffs in Taiwan and 15 staffs in Singapore…

  • VM Director

    at Giordano International Holding Ltd

    January 2000 - April 2004

    Sham Shui Po

    1) Planning and Design Store Concept, Visual Merchandising Planning… 2) Create Four-season Collection Image and all kind of A&P Planning, Photo Shooting etc. Respond for all Brand Image, including Men’s, Ladies and Junior causal wear, knit & woven section… 3) Supervised Creative Department at Mainland China, incl Guangzhou, Shanghai, Beijing, Wuhan and Chongqing office. Leading 2 A&P Designers, 4 Graphic Designers & 4 Visual Merchandising Designers…

Education

  • Dip memeber

    at The Chartered Society of Designer

    1992 - at Present (28 years) London

  • DIGITAL MARKETING SOLUTION in Certificate

    at AD-Linkage CEF Institution

    2019 - 2019 (1 year)

  • Retail Marketing in Certificate

    at The Hong Kong Polytechnic University

    1996 - 1996 (1 year)

  • Bachelor of Art (Hons) in Fashion

    at NORTHUMBRIA UNIVERSITY (UK)

    1990 - 1992 (2 years) Newcastle upon Tyne

Services offered

  • Diploma Member of The Chartered Society of Designer (United Kingdom)

    - Led successfully designed, developed and process re-engineering for a brand revamp projects;
    - Drive new shop concept development and monitor the budget for renovation/fit-out works;
     - Provide exceptional contributions to the Hong Kong market and regional support for all overseas customers coverage over 1,600 stores in 40 countries;

Languages

  • Chinese Native

  • English Conversation

Hives