- Over 25 years of experience in Media, Advertising, Marketing Communications & PR and Digital Marketing, a digital trailblazer with a strong visual sense, excellent writing skills, and the ability to translate marketing ideas and design concepts across all organizational levels.


  • Director Marketing & Communications

    at SingEx

    November 2016 - at Present


    As the head of department, reporting to the CEO to provide strategic, management and operating direction to a staff of more than 30 employees. This includes the day-to-day management of B2B and B2C marketing activities including PR, Content, Digital and Brand marketing, budgeting, P&L, and cash-flow management, for the holding company, both Singapore EXPO and its events business and subsidiaries including China, India and Indonesia. Assisted Singapore EXPO in clinching the 2 straight Best Business Event Venue award 2018 and 2019 (first award since 1999) while SingEx Exhibitions, Best Trade Conference Organiser, and Best Exhibition Organiser 2018 and 2019 for the Singapore Tourism Awards. Recognised for the excellence in event marketing across South Asia, Southeast Asia and ANZ regions for the top spot for Best Event – Exhibition at The Marketing Event Awards 2018. Played a key role in the team for the recent SingEx’s tender win from STB, to manage Singapore EXPO for the next 10 years.


  • Masters of Science

    at National University of Singapore

    1993 - 1996 (3 years) Singapore

  • Bachelor of Science Honours - 2nd Class Upper

    at National University of Singapore

    1991 - 1992 (1 year) Singapore

  • Bachelor of Science

    at National University of Singapore

    1988 - 1991 (3 years) Singapore


  • English Native

  • Malay Negotiation

  • Chinese Conversation

  • Korean Elementary