• CFO

    at The Floor

    October 2018 - at Present

    Tel Aviv District

    • Leading the Financial, business and commercial strategies. • Setting goals and business model for the Company, employees and relevant stakeholders. • Taking significant part of the Company’s fund raising • Vast interface with the Board of Directors and investors relations. • Working directly with senior executives and investors world-wide in many sectors including banking, Cyber security, Blockchain, Fintech, Software/SaaS and more. • Leading the investment strategy, negotiation and Due Diligence process as part of the Company’s expansion, by either setting up new Companies/joint ventures or as direct equity investment

  • CFO

    at Applicaster

    May 2015 - September 2018

    Tel Aviv District

    • Acting as the Company’s Chief financial officer, leading all the financial aspects of the Company and its subsidiaries. • Acting as Director at the Company’s subsidiary located in the UK. • Oversee the Company’s financial and business strategy with vast interface with operations. • Working hand to hand with the CEO and serve as management team member. • Responsible for the group Business plan and financial results as well as for enhancing efficiencies within the organization. • Leading the worldwide tax planning and responsible for its implementation within the group. • Providing analysis and KPI’s to the management team, Board of Directors and other stakeholders. • Cash management planning and supervision. • Dynamic and global environment with multi-locations and operations worldwide. • Leading and monitoring corporate policies and responsible for its implementation.

  • Controller/Finance Manager

    at Johnson and Johnson

    December 2011 - April 2015


    • Finance Manager of the Jerusalem manufacturing facility and senior management member of the site, responsible for the plant financial reporting. • Planned and monitored significant annual budget and analyzed periodical actual vs. budget reports. • Planned the tax strategy of the corporation, including transfer prices, capital investment promotion law and Chief Scientist related issues. • Worked directly with senior management on strategic plans and critical contractual agreements. • Managed and trained team of economists and bookkeepers.

  • Supervisor

    at PWC

    October 2007 - November 2011

    Tel Aviv District

    • Coordinated audits within accounts of public and private companies in the areas of commerce, high-tech, construction, and others. • Prepared financial statements in accordance with US GAAP and IFRS. • Led audit teams and core team member in significant IPOs process. • Worked with finance managers and CEOs of companies, while meeting deadlines. • Conducted due diligence and prepared opinions for international group. • Awarded PWC Certificate of Excellence ("goes above and beyond") for the work in 2010.


  • M.A., Legal studies

    at Bar-Ilan University

    2010 - 2011 (1 year) Tel Aviv District

  • B.A., in combined track - business administration and accounting

    at College of Management Academic Studies

    2004 - 2007 (3 years) Tel Aviv District