• Distributor

    at British American Tobacco

    February 2000 - September 2019


    Managed a Distribution setup of leading FMCG multinational, encompassing a dynamic retail and wholesale portfolio of more than 2500 outlets. • Achieved substantial average sale turnover consistently between 600-700 million PKR (40-45 Million USD) in sales each year. • Established business plans and oversaw budget performance, P/L and results analysis; allocation of resources; progress reviews and made timely mid-course corrections as needed for achievement of KPIs. • Managed recruitment, selection, orientation, training, counseling and ongoing professional development of line managers/supervisors/sales force. • Communicated and oversaw implementation of organizational values, developed tactical objectives and strategies; assigned and reviewed accountability; planned, monitored and appraised job results and developed incentives for better motivation of the team.

  • Franchisee/Business Partner

    at Jazz (formerly known as Mobilink a subsidiary of Veon Ltd)

    June 2012 - October 2018


    • Operated a franchisee of Jazz (formerly branded Mobilink- largest telecom operator of the country) catering to a dynamic and digital retail and wholesale universe of more than 700 outlets. • Achieved a substantial average turnover of 500-600 million PKR (35-40 million USD) in sales each year. • Oversaw the operation of a franchise customer services center which provided services like change of sim, sale of new prepaid and postpaid connections, postpaid mobile bill payments, sale of internet devices and mobile handsets and swift problem/complaint resolution. • Managed a diverse portfolio of products and services like sale of prepaid and postpaid connections, change of Sim-cards, CYN connections, network portability connections, postpaid connections & billing, sale of scratch cards, sale of Jazz prepaid load to retailers. • Successfully managed the launch of mobile banking services including opening of "Jazz Cash" accounts, Jazz Cash sold to retailers and end customers.

  • Distribution Operations Manager

    at Reckitt Benckiser

    July 2003 - July 2007


    • Oversaw successful distribution operation for a diversified portfolio of FMCG products to a retail and wholesale target segment of more than 2000 outlets. • In 2005, pioneered and introduced custom made computerized billing and data collection software system to synchronize data flow to company on daily basis. • Managed a diverse portfolio of 90 plus SKU and provided distribution services to not only FMCG outlets, but hardware stores and pharmacies. • Worked as a sole distributor, managing 3 sub-distributors. This entailed forecasting, maintaining optimal inventory in warehouse, supply and logistical management to sub-distributors and acting as a bridge between them and Reckitt Benckiser.


  • MBA (Marketing)

    at IUB

    1998 - 2000 (2 years) Punjab


  • English Negotiation

  • Urdu Native

  • Hindi Conversation