• Sr Designer

    at Splash Fashions, Landmark Group, Dubai

    June 2014 - December 2019


    Designing & planning of all women’s wear product categories (jeans, woven tops & dresses, knits, outerwear and accessories) for Lee Cooper & in-house brand. Analyzing the market of women’s youth/denim segment to study the trends, price points Conceptualizing the range with the design team &working closely with the brand Principals for availability of regional specific product offerings which are a gap in the brand versus the GCC Market and curating a collection based on the latest trends pertaining to the global retail fashion. Presenting an integrated 360 degree report from the data collected from the catwalk, retail, and trend forecasting sites, blogs, social media and trade fairs. Representing buying team at global trade fairs to pick up latest trends Assisting the senior buyer in coordinating with the suppliers on samples, prices and finalizing quantity and MRP as per the territory. Expertize on design & buying tools (SCP,Adobe creative suite, PLM,MS office)

  • Asst Manager

    at Future Group

    June 2010 - June 2014

    Mumbai - Mahārāshtra

    Key responsibilities Range development for the brands-Lee Cooper (Ladies & kids) & Lee Cooper Originals Coordinating with suppliers and travelling to the units for product development and sample/fabric buying. Framing Packaging concepts and Trim Cards


  • BA hons Fashion Design

    at Nottingham Trent University

    2006 - 2010 (4 years) Nottingham