Experience

  • Head of Marketing

    at Watergen

    February 2018 - June 2019

    Central District

    Responsible for the development and execution of marketing activities to increase brand identity and brand awareness of the company and its product. • Planning strategies and executing marketing programs and activities to establish and maintain brand presence in the market • Define product strategies and road maps • Develop sales tools and collateral's • Produce engaging content both online and offline • Develop effective product positioning in the market • Launch and oversee advertising and media planning • Coordinate activities of specialists involved in the brand positioning of the products • Leads and direct the marketing, communications and public relations activities

  • Marketing and product director

    at MUV Interactive

    March 2014 - February 2018

    Central District

    Responsible for the development of the marketing's strategic plan, which addresses any objective related to the marketing, branding and communications area. • Creating, implementing and measuring the success of: a comprehensive marketing and public relations programs. • Ensure consistent communication of the organization’s desired image and position, both internal and external. • Leads projects as assigned, such as product launch, new website development, media relations and special events. • Develop product positioning and messaging that differentiates the company’s product in the market • Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth

  • Global Marketing Communications Manager

    at Cellebrite

    December 2011 - March 2014

    Central District

    Overall responsibility for all Marcom activities including: branding, messaging and positioning, exhibitions, marketing materials and inner communication • Execution of the company's tradeshows and events (more than 50 events a year), from the creative brief to the event's execution, including logistic management of every stage of the event • Creating and generating marketing and branding materials and sales tools: Company website, brochures, online and print advertisements, videos etc. • Organizing and executing PR activities – working with global PR agencies

  • Marketing manager

    at Tradency - Software provider of online trading platform

    March 2008 - November 2011

    Central District

    Responsible for the company's brand communication and marketing strategy: • Leading the company's re-branding process, including redesign of the company's logo and production of corporate web site and marketing materials. • Managed the marketing team (Marcom coordinator and online marketing manager) • Developing marketing campaigns in order to increase brand awareness. • Supporting customers and business partners with marketing activities related to the company's products • Monitor Company positioning against competition

  • Director of Marketing Communications

    at Playtech

    July 2004 - March 2007

    Central District

    Responsible for all aspects of marketing activities at Techplay Marketing including: • Management of the marketing team (web-master and graphic designer) • Tradeshows and conferences, including booth design and production and presenting the company during events • Production of all the company's marketing materials • Relationship with third party companies, including negotiation and definition of the marketing brief

  • Marcom Manager

    at ECI Telecom (Enavis division and ECtel)

    January 2000 - July 2004

    Central District

    • Planning and participation in tradeshows, seminars and conferences in Israel and abroad • Initiation and organization of customer events • Writing and designing sales presentations for the sales team and product managers • Production of marketing collateral • Handling different suppliers such as; designers, printers and advertisement agencies

Education

  • Becoming a product manager

    at LinkedIn course

    2019 - 2019 (1 year)

  • MBA

    at Hakirya HaAcadmit, Kiryat Ono, Israel

    2002 - 2003 (1 year) Central District

  • BA - Business and Communications

    at Coleman (Michlala LeMinhal), Israel

    1994 - 1997 (3 years)

Languages

  • Hebrew Native

  • English Native

  • Spanish Elementary

Hives