Experience

  • Producer

    at Apple

    July 2015 - July 2018

    Beijing Shi

    Producer in Business & Education Dept Responsibilities: Responsible for business & education marketing communication materials including internal sales tools, online webpage development, videos production etc Planning and implementing the strategic initiatives as defined in the impactful customer cases development. Reviews all deliverables (i.e. business cases sharing, sales tools etc.) to ensure quality standards and related partner expectations are met. Project management to ensure processes and quality standards are met.

  • Account Manager

    at McCann Erickson

    May 2012 - April 2014

    Beijing Shi

    Serviced client: MasterCard Responsibilities: Responsible for marketing plan and implementation Responsible for client daily communication (demands and expectations) and work with internal teams to optimise campaign strategies as well as campaign performance according to communication goals. Ensure that projects are completed on time and within budget. Project: Background: MasterCard launched a global campaign - priceless city. Description: campaign website/key visual/MasterCard Centre activities/online communication - landing page/banner ad Duty: Internal coordination and communication with regional team / creative team / sister agency; As a leading agency, coordination with external PR / Event / Digital agency; Responsible for the marketing strategy, integrated proposal, creative idea.

  • Senior Account Executive

    at Ogilvy & Mather

    September 2011 - May 2012

    Beijing Shi

    Serviced client: Motorola Responsible for following daily work processes, 360 Communication Plan、Product Shot&Screen Shot、TVC、Print/OOH、POSM and Digital (Banner/Kernel&Brandstory); Responsible for communicating with client and interpret client’s demands to the creative team; the creative and production staff coordination and communication. Involvement in Ogilvy MOTO group-related 360 brand initiatives

Education

  • MSc Global Marketing

    at University of York

    2018 - 2019 (1 year) York City

Languages

  • English Negotiation

  • Chinese Native

Hives