• Buyer

    at Sidewalks

    July 2019 - at Present


    o Coordinate wholesale distribution for VEJA and ARKK in the GCC, including orders, invoices, payments and deliveries. o Work with VM for display and storytelling of collections, and conduct market visits to ensure proper staff training and product visibility o Coordinate the buying cycle for Sidewalks’ 3 concept stores, (brands: Nike, Adidas, Converse, etc.) o Prepare all files for sell-in phase, including budgets, order forms and price-lists, and negotiate with local and regional clients o Select product assortments, follow up on orders, consolidate items, and allocate the merchandise among stores. o Conduct sell-thru analysis to take strategic actions and maximise profit, and to optimise stock levels o Conduct competitors research and identify markets needs through communication with retail teams

  • Assistant Buyer

    at Beirut Duty Free

    July 2018 - July 2019


    o Supported the buyers with more than 80 brands, including Dior, Chanel, Bvlgari, Gucci, Hermes etc. o Monitored sales performances and analysed sell-through to assist buyers in product assortments. o Managed the sales force’s incentives and ensured the efficiency of its training, and the maximisation of all the brands’ sales. o Aligned promotional activity, and Identified strong and weak selling items to amend strategy accordingly. o Placed orders and controlled stock levels for the Lebanese Designers products. o Worked on competitive price benchmarking, and visited the Duty Free to better understand consumer behaviour.

  • Creative Director, Event Planner and Choreographer

    at Lyne Gandour Dance Academy

    September 2012 - October 2017


    o Created concepts and directed videos for clients such as L’Oreal, Bershka, Beesline, Beirut Marathon, etc. o Created themes, concepts, and events for special occasions: Valentine’s day, Mother’s day, Christmas etc. o Created and taught choreographies – 5M+ Youtube views | 28K + Instagram Views


  • Fashion Design Certificate

    at Internation Fashion Academy

    2017 - 2017 (1 year) Île-de-France

  • Fashion design Certificate

    at London College of Fashion

    2016 - 2016 (1 year) London

  • Fashion Management

    at Domus Academy

    2015 - 2016 (1 year) Lombardia

  • Business Administration - Marketing

    at American University of Beirut

    2012 - 2015 (3 years) Beyrouth


  • French Native

  • English Native

  • Arabic Native

  • Italian Conversation