Personal interests:
Fitness. football. tennis. biking. family & friends. I also do some charity work, mainly for children & adults with Cancer or families affected by the disease. I also do some appearances as “guest” chef at restaurants in different countries, All revenue goes to local charity.


  • Director & Free lance consultant

    at Jeff&Co & Jeff&Co design

    July 2015 - at Present

    Region Sjælland

    Created the new global sales & marketing strategy for a major global tableware producer. Reorganization & training of the commercial team at several international FMCG & SMCG companies. Creation of new sales & marketing strategies for several FMCG & SMCG companies. Restructure of sales & markering departments & divisions in larger international companies. Design & production of sales & marketing materials. Managed roll-out of new distributions & market strategies. Development of on-line activities & social media marketing. Training & education of F&B Management from hotel & restaurant chains General FMCG sales & marketing training Secured contract with a top 3 global table & kitchenware producers Succesfull turn-around of sales & marketing departments Heading efforts leading to large increases in both profit & turn-over Design of new glassware products. Timeless, Tincan & Elysia glassware sold in + 30 mill pieces Design of new porcelain tableware products

  • Business Development Director

    at Petainer

    August 2013 - July 2015

    Västra Götalands Län

    Responsibilities: Development a new European sales & marketing strategy including a firm key account development strategy. Reorganization of the European commercial team. P&L responsible for the Swedish operation & the commercial operation in Sweden. Building the business with new products in all European markets. Management of the marketing & new product development team in Sweden & the Czech Republic. Results: Sales increase in 2014 of 25% compared to 2013. Sales margin increase of estimated 10%. Succesfull product launch of 2 new product ranges. Secured long term contracts &with several crucial key customers.

  • Director of sales & global strategic accounts

    at Libbey Inc

    April 2007 - June 2013


    Responsibilities: Served on the board of Directors in the Europe Assigned to build the new global strategic department within Libbey & the European sales department Responsible for all sales and marketing of all Libbey products (porcelain, glassware & flatware) to all strategic end-user accounts & chains around the World. Including, hotels, restaurants, casinos, cruise lines, Catering companies, C&C, B2B, home decoration stores, department stores, retail stores, breweries, liquor companies, designers etc. Responsible for all distributor sales in Europe Responsible for development of assortments for most major chains & stores. Responsibility all new business & concept development for products produced at the Portuguese factory. Results: Sales increase of 30% to 120 million Euros (sales split app. 20% Retail, 50% foodservice & 30% B2B). Sales margin increase of 8%. Won several best supplier awards with chains & groups.


  • HD-A

    at Copenhagen Business College

    1993 - 1996 (3 years) Region Hovedstaden

  • Sales & Marketing management

    at Copenhagen business college

    1986 - 1989 (3 years) Region Hovedstaden

  • Chef & Waiter

    at Copenhagen Hotel & restaurant academy

    1981 - 1985 (4 years) Region Hovedstaden

Services offered

  • International sales & marketing executive looking for a new challenge.

    Personal profile:
    I am known as a strong personality/professional with a great drive & passion for business, not being afraid to take the “curved” road to reach the set targets when needed. Known to be creative & seen as a strong & dynamic senior manager with the ability not only to
    optimize the performance of the team/division but also to meet & often exceed the set targets. I am known to have a keen eye for details & work in a very structured manor. I have always been able to create a good team-spirit & working environment in the
    departments that I have managed that has allowed me to get the best possible performance & efforts out of my team members.

    My main areas of expertise:
    Development of new departments/divisions, turn-around of departments/divisions, new Business & business area development, team
    management/development & customer relations, supply chain & distribution strategies, general management, foodservice & retail
    business development, design & development products, Foodservice business expert, retail business expert.
    I have also served on several boards.


  • Danish Native

  • Norwegian Native

  • Swedish Native

  • English Negotiation

  • German Conversation

  • Portuguese Conversation

  • French Elementary

  • Dutch Elementary