• Program Manager

    at Specialized Bicycle Components

    January 2015 - June 2019


    • Logistics planning and execution for 15 personnel, including 9 athletes globally. • Event management for elite events. • Strategic planning with Global Sports Marketing team, Marketing department, and company stakeholders. • Athlete contract negotiations incl liaising with athlete agents and legal department. • Budget allocation, forecasting, and management. • GSM Apparel Manager, including acquisition, branding, and allocation. • Graphic design • Campaign conceptualization and content creation for strategic events, working with Markets to maximize and leverage athletes.

  • Operations, Media & Logistics Manager

    at Lange Sports CC

    July 2009 - December 2014


    • Managed the day-to- day operations for team of 20, including 15 athletes. • Event planning and management at local & international events. • PR, Media and Sponsor Liasion across both road and MTB. • Project managed special events such as launches, gala dinners, and PR opportunities. • Social media developer and manager for company, road and MTB profiles.

  • Graphic Design, Social Media & Media Relations

    at Echelon Events CC

    January 2013 - June 2014


    • Web design and maintenace for an Internationally graded Cycling event • Start up and maintenance of social media to communicate with a global audience • Graphic design for print and web advertising, as well as event branding • Developed, reviewed and test Mzanzi Tour mobile App, first ever for a South African race


  • Masters Marketing and Communication

    at Rome Business School

    2019 - at Present (1 year)

  • B Com Sports Management

    at Rand Afrikaans University

    2000 - 2003 (3 years) Gauteng


  • English Native

  • Afrikaans Negotiation

  • Italian Conversation