Experience

  • Commercial Director

    at Philips Personal Care: Misr Pyramids Group

    February 2019 - at Present

    Muḩāfaz̧at al Qāhirah

    Overseeing sales distribution channel for Modern Trade, Traditional Trade, Pharmacies, B2B & Online identifying new market opportunities and directing marketing and customer service operations. Creating strategic sales plans to achieve annual sales budgets and expand customer base. Maintaining an effective long term relationships with key customers and brand principals. Leading trade marketing activities to increase shelf share and maximize sell out. Managing a team of 5 line managers, 15 sales representatives and 60 retail sales representative. Monitor competitors product launches, sales, marketing activities and market trends. Establishing collaborative cross-functional team relationship with multiple stakeholders

  • Marketing Manager

    at Sekem Health

    February 2018 - January 2019

    Muḩāfaz̧at al Qāhirah

    Managed 7 Business Units: Herbal Tea, Confectionery FMCG, Food Oil, Baby Food, Beauty Cosmetics Pharmaceutical OTC, and Medical Devices. Developed commercial marketing strategies to build brand awareness & drive business revenue. Lead ATL, BTL & E-Marketing campaigns, new product launches and promotional activities. Managed marketing P&L to ensure right budget allocation with positive ROI. Business Development: New product, pricing, packaging, sales channels and B2B market.

  • Group Marketing Manager

    at Swedish Co

    January 2017 - January 2018

    Muḩāfaz̧at al Qāhirah

    Developed commercial Annual Operating Plan (AOP) for retail & distribution business units. Lead ATL, BTL & E-Marketing campaigns, promotional activities and trade loyalty programs. Manage marketing budget to achieve sales value, volume, profit margin and maximize ROI. Lead market research on Shopper & consumer insights, competitors and market trends.

  • Marketing Director

    at Groupe SEB: Tefal & Moulinex

    December 2015 - December 2016

    Muḩāfaz̧at al Qāhirah

    Managed company’s overall brand and product communication strategies. Liaised with International Business Units to develop global brand strategies in local markets. Lead ATL, BTL & E-marketing strategies to continue build brand awareness.

  • Marketing Manager

    at Philips Consumer Electronics: Zonik

    January 2011 - November 2015

    Al Minţaqah ash Sharqīyah

    Developed Go-to-market strategy to drive business revenue and market share growth. Lead ATL, BTL & PR marketing campaigns, product launches, exhibitions and promotional activities. Lead external agencies advertising, media, creative, print, production and research.

  • Trade Marketing Manager

    at Nokia Telecommunications: Zonik Saudi Arabia

    September 2008 - December 2010

    Al Minţaqah ash Sharqīyah

    Developed Shopper Marketing strategies to drive sellout and maximize in-store visibility. Lead 7 merchandisers to drive in-store activities, increased modern trade shelf shares by 40%. Trade Loyalty Program “Nokia Phones”, increased traders reach by 20% and sales by 34%.

  • Area Sales Manager

    at Ranbaxy Pharmaceuticals

    November 2006 - August 2008

    Muḩāfaz̧at al Qāhirah

    Sales Team of the Year Award 2007, achieved 120% of sales quota with 43% growth. Expanded distribution coverage by 35%, increased customer base by 40% and opened 9 key accounts.

  • Senior Medical Representative

    at AstraZeneca Pharmaceuticals

    May 2004 - October 2006

    Muḩāfaz̧at al Qāhirah

    Best Sales Achiever Award 2005, achieved 137% of sales quota with 30% growth. Established strategic partnerships with 5 key accounts, achieved 110% of sales quota in 2004.

  • Production Pharmacist

    at Sanofi Pharmaceuticals

    August 2002 - April 2004

    Muḩāfaz̧at al Qāhirah

    Managed a team of 26 technicians responsible for drug manufacturing and packaging (GMP). Lead Environment Health & Safety (EHS) programs to ensure safe productive practice.

Education

  • Feasibility Study

    at Swedish Co

    2017 - 2017 (1 year)

  • Finance for Non-Finance

    at Groupe SEB

    2016 - 2016 (1 year) Muḩāfaz̧at al Qāhirah

  • Train the Trainer

    at Philips

    2013 - 2013 (1 year) Dubayy

  • Certified Purchasing Professional

    at Philips

    2011 - 2011 (1 year) Al Minţaqah ash Sharqīyah

  • Retail and Trade Marketing in Telecom

    at Nokia

    2010 - 2010 (1 year) Al Minţaqah ash Sharqīyah

  • Master of Business Administration

    at ESLSCA Business School

    2003 - 2005 (2 years) Muḩāfaz̧at al Qāhirah

  • Bachelor of Pharmacy

    at October 6 University

    1997 - 2002 (5 years) Muḩāfaz̧at al Qāhirah

  • Sales & Marketing Diploma

    at American University in Cairo

    1999 - 2001 (2 years) Muḩāfaz̧at al Qāhirah

Languages

  • English Native

  • Arabic Native

Hives