Passionate about people, brands & storytelling. Turning strategic ideas into engaging concepts, creating strong relationships between consumers & brands. Thriving in a dynamic and continuously changing business context.

Experience

  • Global marketing manager Provamel & new PB brands

    at Danone

    November 2018 - at Present

    Flanders

    Accelerating growth of provamel brand with a new strategic positioning & (re)launch plan across Europe

  • Global head of content & communication Alpro & Provamel

    at Danone

    January 2015 - December 2018

    Flanders

    Defining global brand, content & communication strategy for Alpro & Provamel, growing Alpro dubbel digit YoY

  • International digital communication manager

    at Alpro

    July 2013 - December 2014

    Flanders

    Development of all international integrated campaigns with strong focus leveraging social presence

  • International consumer insights & communication manager

    at Alpro

    January 2011 - June 2013

    Flanders

    Responsable to gather consumer & shopper insights as input for brand & product strategy. Leading ATL comms development.

  • EMEA Business Intelligence Analyst

    at St Jude Medical

    October 2009 - January 2011

    Flanders

    Creating actionable insights for product development & relationship management with cardiologists

  • Research Manager

    at Keystone network

    September 2006 - October 2009

    Flanders

    Gathering actionable consumer insights for a variety of national & international clients

Education

  • Accountancy & controlling

    at KULeuven

    2005 - 2006 (1 year) Flanders

  • Advanced master of science in applied economics

    at Leuven business school

    2004 - 2005 (1 year) Flanders

  • Master of science in applied economics

    at KULeuven

    2000 - 2004 (4 years) Flanders

Languages

  • Dutch Native

  • English Negotiation

  • French Conversation

  • German Elementary

  • Spanish Elementary

Hives