Experience

  • Assistant Manager, Box Office Operations

    at Melco Resorts & Entertainment Limited

    May 2018 - July 2019

    Concelho de Macau

    􏰀- working as a team lead of Box Office Operation at Studio City Macau in the project of new developing ticketing system as a multi-sales channels e-commerce platform -􏰀 collecting user requirements from the team and taking part in quality control assurance tasks and User Acceptance Tests (UAT) -􏰀 working closely with external vendor, project manager, team head and other BUs to monitor the progress of project schedule and clarify the developing requirements -􏰀 involving the refine of the current operation procedure and SOP -􏰀 managing 30 members of Box Office team to boost staff morale and engagement, handle staff management and operation improvement

  • Project Manager (Contract)

    at Hong Kong Philharmonic Orchestra

    August 2017 - March 2018

    Yau Tsim Mong

    -􏰀 under marketing team, collected user requirements from stakeholders & enhanced the user experience on browsing the HK Phil official website by building an interim mobile website for the mobile devices -􏰀 worked closely with IT team and liaised with external vendors on requirements, timeline and quality for several single digital projects of online ticket registration, online purchase vouchers, real-name ballot system & performed related UAT -􏰀 initiated procurement & explored the possibility of digital revamp projects: new ticketing system, official website revamp, CRM platform and Salesforce integration etc to provide a better accessible and online user experience of the online portals as well as getting more insights of customers purchase behaviour & local market -􏰀 set up an official Wechat account & started building up the awareness -􏰀 managed social media platforms: Twitter & Weibo, refined SEO strategies, got insights from Google Analytic & managed CMS of website

  • Regional Assistant CRM Manager

    at GRI Accessories Limited

    June 2016 - May 2017

    Kwai Tsing

    - under marketing team, recommended CRM strategies & campaign segmentation, implemented marketing and CRM projects, tracked campaign performance & analyzed campaign results based on agreed KPIs - continuously refined the segments of direct marketing with A/B test and worked with digital team on customizing personal communication of blasting over 40,000 eDM / SMS / MMS every week by email marketing platform Emarsys - eDM and saved the marketing cost to nearly 50% - kept updating and reviewing the communication content of 1 on 1 social media channels to increase to customer response rate and conversion rate - worked closely with Operation team and Marketing team developed strategic customer communications plan and execution - enhanced existing Loyalty programs such as welcome and re-purchase program to New Join, member Birthday program, Coupon Redemption program, and Win-back program to lapsed members that increased the sale number

  • Box Office & Programme Manager

    at Premiere Performances of Hong Kong

    February 2013 - September 2015

    Wan Chai

    -􏰀 sourced and implemented a new SaaS ticketing system to the organization in 2014 that improved online ticketing service and customer journey, as well as increased the understanding of the behaviors of target audience and the arts market -􏰀 worked closely with the ticketing service provider to perform well on the ticketing service, front end portal and back end set up and reporting -􏰀 analyzed customer buying habits & behaviors for setting right ticket pricing & zoning -􏰀 introduced email marketing & online survey platforms for promotion and tracking customer satisfaction -􏰀 kept improving the customer journey from the official website, printed marketing material, eDM, Facebook page to ticketing platform and payment process -􏰀 developed online and offline marketing strategies -􏰀 explored new digital marketing channels & online paid advertising for increasing the event exposure and updated the team for the digital trends

  • Project Manager

    at Bliss Concepts Limited

    February 2012 - February 2013

    Eastern

    - acted as Production Manager in Animation Films “Mcdull, The Pork of Music” and many art projects and TVC animation productions to manage the projects completion -􏰀 oversaw the marketing plan of launching films including online & offline promotion events, digital marketing, media buying and distribution in both China & HK -􏰀 managed the Gala event of the animation film & RSVP -􏰀 liaised with artists and outsource vendors and handled the project contracts & documentary reports 􏰀- managed the projects from ideas, project planning, execution, budget control and evaluation effectiveness

  • Programme and Administration Co-ordinator

    at City Contemporary Dance Company (CCDC)

    September 2010 - November 2011

    Wong Tai Sin

    - handled the new-developed project: Jumping Frames International Dance Video Festival on the programming such as sourced and liaised with directors for the screening programmes, venue booking and event promotion -􏰀 explored new membership benefits & souvenirs sales channels for the member club

  • Project Executive

    at Bliss Concepts Limited

    April 2008 - August 2010

    Eastern

    -􏰀 acted as Production Manager in Animation Film “Mcdull Kungfu Kindergarten” that keep the projects done in schedule -􏰀 managed over 20 projects or TVC animation productions with little supervision -􏰀 arranged the schedule of General Manager and main creative

Education

  • Certificate in Legal Studies

    at HKU SPACE

    2015 - 2016 (1 year)

  • Certificate in Marketing Management

    at Hong Kong Management Association

    2007 - 2008 (1 year)

  • Bachelor Degree in Theatre & Film Design

    at The Hong Kong Academy for Performing Arts

    2003 - 2006 (3 years)

  • Diploma in Set & Costume Design

    at The Hong Kong Academy for Performing Arts

    2002 - 2003 (1 year) Wan Chai

  • Diploma in Video Production

    at The Hong Kong Academy for Performing Arts

    2001 - 2002 (1 year)

Languages

  • English Negotiation

  • Chinese Native

Hives