Experience

  • Marketing Executive - Digital Direct

    at Shorelight

    May 2019 - December 2019

    Dubayy

    Identifying and implementing strategies to reach out to students interested in the studying at top-ranked universities in the U.S.A Laid the foundations for acquiring new leads through promising partnerships Enabling the D2C team to achieve targets through targeted campaigns. Independently Managing Shorelight and third-party events Promoting Shorelight and their affiliate partners to students across the GCC Managing paid campaigns on GDN and Social Media Creating content for LP’s, emailers and scheduling e-blasts

  • Marketing Executive

    at StarLink

    February 2017 - December 2018

    Dubayy

    Brands Managed:- StarLink, Dell Software, Kingston Technology, FireEye, LogRhythm, Tripwire, Forcepoint, Core Security, Ipswitch, BlackBerry, Citrix, Symantec, Arbor Networks, DataLocker Regions Managed: - USA, South Africa, Turkey, Kuwait, Oman, Qatar, Bahrain, Saudi Arabia & UAE Strategizing, managing and executing marketing plans for multiple vendors and multiple verticals of StarLink independently Managed marketing operations for the most number of regions among the marketing executive team namely Managing and Planning events either remotely or on-site Conducting Quarterly Reports to gauge ROI for marketing communications campaigns across all company verticals Solely Responsible for email marketing campaigns and measuring its success Promoting StarLink and vendors on Social Media

  • Senior Account Executive

    at Constantine

    January 2015 - December 2016

    Dubayy

    Brands Managed - DM Healthcare (Aster), UNWFP, Mashreq Bank and Omantel Forging & maintaining relationships with new & existing clients Managing and Executing branding and marketing communications Conducting brand audits as a part of a corporate identity exercise Identifying market trends through secondary research

  • Marketing Trainee

    at IBM

    April 2014 - November 2014

    Dubayy

    Managed the App developed specifically for IBM's flagship event from inception to project completion Identifying and implementing the UX best suited to the platform and its users Creating and propagating content to engage with CXO level clients/customers on the platform Gauging ROI through report generation

  • Bran Associate

    at Salt Brand Solutions

    June 2012 - March 2014

    Mumbai - Mahārāshtra

    Brands Managed : Tata (TGBL), Himalayan, Bombay Stock Exchange, L&T Insurance, Star World, Kaya Skin Clinic, MIR Spirits, PM Dimensions and JK Files & Tools Focal point between the agency, client & vendors Managing operations from client briefing to executing campaigns Conducting primary and secondary research to help establish brand positioning Writing creative briefs that translated into published campaigns pan India Working on 360-degree campaigns published nationwide Strategizing & Ideating for pitches

Education

  • Digital Marketing and Social Media Strategy

    at IIM - Calcutta

    2018 - 2018 (1 year)

  • Post Graduate in Advertising, Media and Marketing Communications

    at Northpoint

    2011 - 2012 (1 year) Mumbai - Mahārāshtra

  • Bachelors of Mass Media

    at Mumbai University

    2008 - 2011 (3 years) Mumbai - Mahārāshtra

Languages

  • English Native

  • Hindi Native

Hives