16+ years of Sales, Trade Marketing & Brand Management experience in different geographies. Developed winning sales & marketing strategies & executed plans across diversified Products. Possess key skills of Go-to-Market Strategy, Sales Planning , Trade Marketing & Product Marketing Management.


  • Business Development Manager

    at SharafDG Energy

    September 2019 - at Present


    Working as Business Development Manager across GCC and Africa Region. (LED Lighting, Solar & Electrical Products) Building up Suppliers Network and Brand Portfolio for the Energy Division Formulating Go to Market strategy, defining product, pricing, positioning and developing promotional plans for the division Responsible for the P&L of the Division, Managing Key Accounts Developing retail& contractors network across UAE and GCC (whole sellers, traders, retailers, MEP Contractors), Managing retail coverage and showroom operations across GCC for relevant division products, Administering the Sales Team for sales management, business development, channel management and implementation of marketing strategies Also managing and developing smart lighting solutions/IOT (connected lighting) and smart systems solutions implementing and executing customer marketing & sales plan strategy in assign Business Group


  • Masters

    at University of Bristol

    2007 - 2009 (2 years) Bristol

  • Economics

    at University of Karachi

    2004 - 2006 (2 years) Sindh


  • Arabic Native

  • English Native