Senior Regional Sales Executive – KSA, Egypt and Qatar
at Rivoli Group LLC
January 2012 - at Present
Handling distribution of Luxury/High-End Fashion Eyewear Brand - Roberto Cavalli, Just Cavalli, Tod’s, John Galliano, Ferrari, DSquared, Emilio Pucci and Ermenegildo Zegna for KSA, Qatar and Egypt Region. Overseeing collections/stocks on time, following up on product visibility and merchandising. Travelling frequently to assigned territories. Identifying, appointing & maintaining optimum dealer distribution network. Identifying and assessing opportunities to expand business within the existing dealer network & increasing presence through new outlets and dealers. Designing & implementing BTL activities like incentive schemes, visual campaigns & promotions for dealer network. Planning exclusive promotions/schemes for liquidation of slow moving stocks. Negotiating payment terms, cost prices, introductory offers, on-going discounts, forward buying deals and volume rebates, liaison with Brand Principals for product updates, new collections, merchandising tools & ordering.
Area Sales Manager - Bahrain, Qatar & UAE
at Maui Jim Middle East FZE
December 2009 - November 2011
Handling distribution of Maui Jim Eyewear for all Optical and Non- Optical Accounts in assigned region Qatar, Bahrain & UAE. Conducting periodic stock review and ensured target inventory levels were achieved as per business plan. Establishing merchandising standards are as per company guidelines, developing a product guide to summarizing the product offerings and pricing, and distributing different version of the product to client network. Regular market visit to for conducting training programme and product awareness. Identifying and assessing opportunities to expand business within the existing dealer network & increasing presence through new outlets and dealers. Seasonal range planning, working with quarterly sales target. Appraise the market for competitors and new products. Business development with the existing and new Key Accounts. Advising on forthcoming product developments and discussing special promotions for key accounts.
Senior Account Executive – Nike, Timberland, Vans & Columbia
at Sun and Sand Sports LLC
February 2007 - December 2009
Management of client database throughout Bahrain, Kuwait, Qatar, Oman and UAE. Conducting periodic quarterly stock rotation for clients to ensure the right product mix and right inventory levels and to have a better sell through. Inviting Key accounts for pre-booking arrangements spread over 4 quarters and organizing brand and seasonal presentations. Logistics coordination and preparing distribution plan for retailers to ensure timely deliveries Institutional Sales – Liaising with Teams/Clubs and Associations. Appraise the market for competitors and new products and appointment and registration of New Accounts in the region. Conducting product training and special promotions for wholesale account. Responsible for products availability, sampling, pricing and sales support and presentation. Inventory/stock management; follow up on replenishment, processing damage claims.
Brand Executive – Optical Division
at Pro Sports International LLC
February 2005 - January 2007
Managing distribution of in-house Optical Brands such as Bushnell, Bolle, Serengeti and Smith Eyewear for major local and overseas client. Track, monitor and evaluate sales data for ensuring satisfaction of sales objectives. Developed account relationships, promoted sales through special displays, used promotional material. Ensured organic growth within existing accounts and also opening of new doors to grow the business with my assigned territory. Product development and product feedback on home brands, analyze competitive product offerings in terms of features and benefits as well as price points. including entry, tracking, order confirmation, cancellations and delivery information. Inventory/stock management; follow up on replenishment, processing damage claims. Working in a team with merchandising, marketing and retail development in servicing customers and enhancing brand development
Sales Executive - Sports Sales Division
at RSH Middle East LLC
November 1999 - January 2005
Responsible for the sales of top Lifestyle and Sports Brands such as Speedo, Umbro, New Balance, Reef, Rockport and Billabong for one of the biggest sports retail and distribution companies know as Royal Sporting House. Management of client database throughout UAE and Western Europe. Calling on all key decision makers involved in the recommendation and purchasing of top lifestyle and sports brands by utilizing all knowledge, skills, sales aid, published data and support to promote the company’s product and services Using market knowledge on product trends, pricing and the competition to maximize brand placement and sales. Liaison with export/logistics department for all documentation and shipping requirements for the customers for the smooth functioning of consignments. Establish and build client relations, and promote sales by forms of business proposals, sales incentives, schemes and increase brand awareness for the dealer network.