I help executives and entrepreneurs stand out online so they become a recognized authority in their marketplace, and a respected asset to their company and clients. As a former journalist and PR pro, I tease out your personal story to position you as a thought leader both online and off.
President | Founder
at Standing Out Online, LLC
December 2009 - at Present
I founded Standing Out Online to help people, businesses, and organizations stand out from the noise on social media. Discovering one's personal brand is vital to how they define and see themselves in their industry and professional life. I work with clients to develop their personal story and weave it in with their skills and industry expertise for both their online (and offline) presence. My goal is to enhance their online visibility, and empower them to manage their digital biography. My 20+ years in public relations, strategic communications planning, business networking, and helping women business owners has made me very aware of how to tell one's story within the world of business. My 90-day 1:1 Personal Branding Program helps professionals discover their story and build their brand online. I also lead seminars and strategic work sessions to business groups, corporate leaders and their teams, professional women's business associations, and entrepreneurial organizations.
Teach LinkedIn Strategies for Business | Faculty Member
at Center for Women's Enterprise
June 2016 - March 2017
The Center for Women's Enterprise is headquartered in Boston and has a chapter in each New England state. I taught classes for the VT Women's Business Center, which is hosted by CWE-Vermont. The women who attended were either looking to start their own business or wanting professional development to hone their marketing skills.
Executive Director | Women Business Owner Resource
at Women Business Owners Network (WBON)
June 2010 - December 2012
Women's Leadership Program
at Marlboro College
2014 - 2015 (1 year) Vermont
BFA - Communications/Journalism
at School of Visual Arts
1987 - 1989 (2 years) New York
Personal Brand Strategies | LinkedIn | Business Coaching
Many people ask me, "what is personal branding, anyway?" In essence, your personal brand IS your reputation.
It’s an effective strategy to build awareness of WHO you are (not just WHAT you do), combined with your values and professional expertise, and then making it relevant to your career. It’s the way you set yourself apart in your career and industry.
There are many tools – both online and off – which can highlight your personal brand and help you achieve specific marketing goals for yourself, your business or organization.
Your personal story is your greatest asset to differentiate yourself and your brand from your competition. It's a thoughtful process to find those nuggets of who you are to build the know, like, and trust factor.
I work with individuals to discover their story to define their personal brand and showcase it online. My company, Standing Out Online, offers a high-end online profile makeover program and a one-to-one 90 day program to discover your slice-of-life story, build your brand, find potential PR opportunities, and even the option to create a personal brand website.
Knowledge and keywords