Experience

  • MARKETING PROJECT MANAGER, EUROPE, RUSSIA & CENTRAL ASIA REGION

    at HEMPEL A/S

    May 2015 - at Present

    Attica

    •Building Marketing & Communication strategy and action plans to promote Brand awareness (including Digital Marketing: LinkedIn, Twitter & Facebook, SEO and content management for company site) •Creating and launching Global Lead Generation project, in cooperation with the USA office - project that generated 4,4 times higher revenues from initial forecasts and KPIs, during 2016, in regions of responsibility •Building Exhibitions Leads Strategy (capturing leads, email campaigns, key metrics, sales generated etc) •Product management and optimization of product portfolio on a per country basis •In charge of Market Intelligence project •Competition Intelligence Project in regions of responsibility •Reporting marketing results and financial data (Key metrics, marketing Budget, Forecast & Variance etc) •Building Business Development proposals (Geographical Expansion projects in European countries – also supporting geographical expansion in Africa)

  • DIGITAL MARKETING CONSULTANT, GREECE & BALKANS (part time)

    at SMART PRESS

    January 2013 - December 2015

    Attica

    Smart press is a publishing company oriented in Telecom Market that organizes totally 8 conferences including InfoComWorld Key Responsibilities • Coordination of B2B Marketing (working on brand’s cooperation with major international companies) • Building Media Strategy Policy • In charge of building Relations with media, advertising agencies and media shops • Writer at www.thatslife.gr

  • SENIOR BRAND MANAGER, GREECE

    at HELLENIC ENTERTAINMENT PARKS (Audiovisual Group of Companies)

    January 2014 - May 2015

    Attica

    In charge of: • Planning Marketing and Communication strategy (ATL & BLT) • Social Media & Digital Marketing Management (increasing followers more than 15% in Facebook- launching Instagram account – re-activating YouTube account) • Business Development strategy (participation in international amusement parks exhibitions to find new, worldwide trends – starting the replacement of the old rides with new, modern ones - suggesting and launching the “new ride every month” strategy – launching a new Park for kids 0-5 years old: “KIDOM park” as a separate brand) • Managing PR along with and brand’s exposure (radio & TV stations) • Building and Managing Loyalty Schemes projects • In charge of Digital Marketing (web site, online magazine, SEO, email campaigns, email metrics etc) • Raising income through sponsorships and launching “Events” program in the park (e.g. concerts, book festivals etc) • Managing a team of four marketers, graphic designers, advertising agency and media shop

  • SENIOR BRAND MANAGER

    at AUDIOVISUAL ENTERPRISES S.A.(AVE)

    September 2004 - January 2014

    Attica

    Key Responsibilities: • Building Marketing & Communication strategy to promote Brand awareness (ATL & BTL) • Managing new products’ launches (e.g. Green Cola, Blu Ray format, Darkfall online game) • Managing Loyalty Schemes (Authorized Stores program) & Events (e.g. movie events, in store activities etc) • In charge of building Relations with media (PR) • Launching Social Media Marketing (Audiovisual official page and separate Facebook pages on a per product basis) • In charge of Digital Marketing (web site, online magazine, SEO, email campaigns etc) • In charge of Product management, including defining the features and the requirements of the products (format, translation, sound, image quality etc) • Reporting forecasts and financial results on a per product bases (P&L, Budget, Forecast & Variance reports etc) • Daily co-operation with Licensors on Marketing and Brand exposure issues

Education

  • Master in Business Administration (M.B.A.)

    at Hellenic Open University

    2015 - at Present (3 years)

  • Project Management (PMI standards)

    at Hempel’s Academy

    2016 - 2016 (1 year) North Denmark Region

  • Bachelor of Arts in Economics

    at American College of Greece

    2003 - 2006 (3 years) Attica

  • Bachelor in Psychology

    at National & Kapodistrian University of Athens

    1995 - 1999 (4 years) Attica

Knowledge and keywords

Languages

  • Greek Native

  • English Negotiation

  • French Conversation

Hives