Experience

  • Content Quality Assurance (Freelance)

    at foodpanda

    October 2019 - at Present

    Central and Western District

    Edit and proofread every menu and backend setting on each restaurant’s account to ensure the quality of the content on the platform Make minor updates on menus in a timely manner with impeccable attention to detail Ability to use Salesforce

  • Market Lead

    at SDL

    September 2018 - July 2019

    Central and Western District

    Served Microsoft News project Managed and worked closely with the Taiwan-based editorial team for news aggregator website MSN HK www.msn.com/zh-hk Maintained and improve content quality based on MSN’s editorial guidelines Used internal CMS and curated different kinds of news, including politics, entertainment, finance, lifestyle, sports, for Microsoft News Set, monitored and achieved actionable KPI targets Analyzed data by using Adobe Analytics (Omniture) and Chartbeat Wrote daily, weekly, monthly and quarterly business reviews Translated English slideshows to Chinese for driving pageviews Communicated and cooperated with other market leads in Asia Liaised with Microsoft and content partners Promoted Microsoft products and online store on the site

  • Editor

    at Adecco / Manpower, contracted to Microsoft

    January 2017 - August 2018

    Central and Western District

    Managed the Taiwan-based editorial team for news aggregator website MSN HK Maintained and improved content quality based on MSN’s editorial guidelines Used internal CMS and curated different kinds of news, including politics, entertainment, finance, lifestyle, sports, for the news portal, news app and social media (Facebook and Twitter) Set, monitored and achieved KPI targets Analyzed data by using Adobe Analytics (Omniture) and Chartbeat Translated English slideshows to Chinese for driving pageviews Liaised with content partners including SCMP Promoted Microsoft products and online store

  • Prime Editor / Deputy Chief Editor of Creative Content Farm

    at New Monday, New Media Group

    January 2004 - September 2016

    Kwon Tong

    Created editorial content for New Monday magazine and nmplus.hk mainly on women’s fashion, beauty, sportswear, entertainment and lifestyle trends Handled CMS (WordPress) and social media platforms including Facebook, Instagram, YouTube, WeChat and Weibo Worked with Google Analytics (GA) to improve SEO, increase organic traffic and optimize user experience (UX) and engagement Managed the editorial team of 10 members Coordinated video and photo shoots Organized different workshops for readers Worked with various brands to produce tag-on premiums for the magazine Wrote copies for clients e.g. Nestle, I.T Managed and controlled budgets effectively

  • Reporter

    at East Touch, Sing Tao News Corporation Limited

    May 2003 - December 2003

    Eastern

    Reported fashion and beauty news Wrote feature stories and do interviews Coordinated photo shoots Liaised with PRs, make-up artists, hair stylists and photographers

  • Reporter

    at Express Weekly, South China Media

    March 2003 - May 2003

    Eastern

    Wrote celebrity and entertainment related feature stories and do interviews Coordinated photo shoots Liaised with PRs, make-up artists, hair stylists and photographers

  • Reporter

    at Easy Finder, Next Media Limited

    February 2001 - January 2003

    Eastern

    Reported fashion and beauty news Wrote feature stories and do interviews Coordinated photo shoots Liaised with PRs, make-up artists, hair stylists and photographers

  • Fashion Editor

    at Sisters’ Pictorial

    October 2000 - February 2001

    Eastern

    Wrote and edit fashion and beauty content Coordinated photo shoots Liaised with PRs, make-up artists, hair stylists and photographers

  • Reporter Trainee

    at East Week, Oriental Press Group

    May 2000 - September 2000

    Eastern

    Handled fashion and beauty reporting Coordinated photo shoots Liaised with PRs, make-up artists, hair stylists and photographers

Education

  • Content Marketing Institute Online Training

    at Content Marketing Institute Online Training

    2015 - 2015 (1 year)

  • BA (Hons) in Humanities (majored in Literature and Professional Writing)

    at Hong Kong Baptist University

    1997 - 2000 (3 years)

  • F.1-F.7 HKCEE(1995), HKALE(1997)

    at Sung Lan Middle School

    1990 - 1997 (7 years) Sha Tin

Languages

  • Chinese Native

  • English Conversation

Hives