An innovative and analytical professional with 7 years’ experience in the marketing arena and with proven performance of driving brand awareness and digital product growth.

Experience

  • Marketing Manager

    at Surkus

    July 2019 - at Present

    Central and Western District

    - Formulate the B2B2C marketing plan for Surkus (US-based event discovery app). - Manage a new engagement program which collaborates with 30+ partners within 2 months to enhance the digital customer journey. - Launch the monthly flash campaigns which drive the engagement rate by 350% among general users and micro-influencers. - Design all the marketing deliverables with global branding alignment. Key clients: GEG group (Observation Wheel & AIA Vitality Park), Clockenflap, Sudio, Carousell, W Hotel etc.

  • Marketing Manager

    at Employ App

    February 2018 - March 2019

    Central and Western District

    - Delivered the growth marketing strategies for Employ (Video-based recruiting app). - Optimized the marketing plans for email, social media, and display ads to drive higher traffic and conversions with ROI monitoring. - Increased its app downloads by 720% in 3 months and ranked it as Top Trending Download on App Store under limited resources. - Engaged in business exhibitions for SQL generation and maintained partnerships with local universities for user acquisitions. - On-boarded 160+ customers with timely video production. Key clients: MAC Cosmetics, Lululemon, Eatigo, Kate Spade & Brooks Brothers.

  • Senior Marketing Executive

    at JCDecaux Cityscape

    November 2013 - February 2018

    Eastern

    - Planned and executed the corporate-level event (Maze Awards) for 4 consecutive years with 700+ advertisers, media or creative agencies engaged. - Conducted market research for sales team and lead the proximity google mapping for advertising products. - Liaised with bus companies and NGOs for media sponsorship and negotiated with different technology vendors for digital transformation.

  • Media Analyst

    at ZenithOptimedia

    October 2012 - November 2013

    Eastern

    - Analyzed print periodicals and verified with the team on data entry. - Compiled info-graphics to Media Analysts for client presentation.

Education

  • Google Ads & Video Ads Certificate

    at Google

    2019 - 2019 (1 year) Central and Western District

  • Advanced Google Analytics

    at Google

    2018 - 2018 (1 year) Central and Western District

  • Advanced Certificate in Microsoft Excel VBA

    at Fevaworks

    2015 - 2015 (1 year)

  • BA (Hons) in Linguistics

    at The Hong Kong Polytechnic University

    2010 - 2012 (2 years) Yau Tsim Mong

Languages

  • Chinese Native

  • English Negotiation

Hives