Experience

  • Brand Manager

    at P&G

    August 2017 - at Present

    Województwo Mazowieckie

    Led strategy of 4 brands in 3 segments in Category in Central Europe – Managed to achieve the all-time-high level of market shares, across 3 brands ▪ Developed & executed data driven digital communication to precise target most propense consumers _ ▪ On-going business analysis and management as well as forecast review to deliver fiscal year commitments ▪ Formed marketing (e.g. digital strategy) and trade recommendations (e.g. pricing strategy, listing priority), fully implemented by multifunctional departments to increase the top line ▪ Product, communication and innovation launches across Central Europe, which led to market share acceleration via 360-degree regional initiative executions (e.g. festivals partnership, influencer cooperation) incl. creative assets development ▪ Close cooperation with sales department to develop commercial support models (incl. distribution, pricing, shelving and merchandising) to ensure strongest in-store support

Education

  • Postgraduate in Fashion

    at ViaModa

    2018 - 2019 (1 year) Województwo Mazowieckie

  • Management & Marketing

    at Warsaw School of Economics

    2013 - 2015 (2 years) Województwo Mazowieckie

Hives