Vice President Marketing
at Trilogy International Partners - Viva Bolivia
May 2016 - at Present
Reporting to the CEO, leads marketing strategy, product management, brand strategy, customer success and marketing communications while deploying innovative marketing initiatives and executions for achieving Nuevatel’s financial objectives and brand awareness and recognition. Developed and managed a budget of $34 Million and supervised 80 employees. During FY 2016, Nuevatel reached $270 Million in Revenue and $81 Million in EBITDA. This accounted for a 25% market share of the Mobile Telecommunications market in Bolivia.
Founder and President
at NEXUS LLC
October 2015 - at Present
Consulting Company with extensive experience and expertise in developing and executing creative, innovative and disruptive marketing and business development strategies to drive positive awareness and deliver profitable results for Fortune 500 Brands and Companies
Senior Product Director Latin America for Nokia
October 2012 - at Present
Responsible for managing, nurturing and expanding the business with Nokia in Latin America. Focused on developing new opportunities to create new revenue sources. Managed the development and growth of the regional business. Led and executed creative, innovative and disruptive marketing strategies to obtain higher awareness of the Brand in the region translated to positive sales results. During FY 2013 the Nokia business grew 45% within Brightstar. Revenue reached $150 Million and a Gross Profit of $7.5 Million. We also were assigned the XBOX distribution and trade marketing for Latin America generating an additional $30 Million in Revenue and $3 Million in Gross Profit.
Global Product Vice President for Microsoft
November 2013 - September 2015
Responsible for the management, nurture and expansion of the business with Microsoft globally. Lead the development and execution of regional business, marketing and sales strategies for Latin America, USA, Europe, APAC and Middle East Africa. During FY 2014, the Microsoft business Revenue within Brightstar reached $750 Million and a Gross Profit of $39 Million. This accounted for a 30% increase in Revenue compared to FY2013. We extended our business relationship with Microsoft in each single region globally.
Product Sales and Marketing Director Latin America
September 2006 - October 2012
• Led the development of new business, sales and marketing for Latin America Markets (from Mexico to Argentina) for Motorola Fixed Cellular Phones, and Brightstar’s own brands (Avvio, Startel, and Pulsare). • Identified new business opportunities for the Latin America Market for Fixed Wireless Solutions. • Pursued new service contracts and negotiate distribution agreements with manufacturers (Axesstel, Telular, Motorola) • Promoted our services/products to telecommunications carriers throughout Latin America (AMX, Telefonica, Tigo, Digicel, and others) • Created, executed and managed retail and trade marketing planning for Latin America Markets with carriers, dealers and retailers • Managed and supervised Product Managers/Brand Managers in each single country in Latin America.
Founder, CEO and President
at NEXUS BBDO BOLIVIA
March 2001 - August 2006
Departamento de La Paz
• Led, managed and coordinated the daily business of the Advertising Agency. • Developed, managed and aid in the execution and implementation of marketing, communication and branding strategies for international brands; Pepsi-Cola, 7up, Gatorade, AES Communications Bolivia, TELECOM ITALIA, Burger King, Domino´s Pizza Bolivia, Gillette, Mars (Snickers, M&Ms), Citibank, Visa International and Toyota. • Created and implemented successful marketing plans for developing new brands and launching new products. • Created and implemented ATL/BTL plans and activities to promote the brands and generate more demand in the Sales Point
Bachelor of Science in Business Administration
at Babson College
1988 - 1991 (3 years) Florida
High School Diploma
at German School
1973 - 1987 (14 years) Departamento de La Paz
Knowledge and keywords