Married, got 3 children, plays golf, football, enjoy watching sports and likes to cook and travel. Outgoing and good at building and making relations. I hold a Master of Science Degree in Business Administration and Management Science from CBS. I am an easy and quick learner of new things.
at Segafredo Denmark
February 2012 - at Present
Overall responsible for Denmark and Iceland, Sweden and Norway as markets to growth. Achieve targets, create sales and finding new markets to enter. Have gone from 15tons of coffee to 108 as all time high. Normal years are about 65ton. So increased sales quite a bit. Improving sales by leading team, finding new channels and getting more markets such as Iceland and Sweden. Reporting to Finland and Italy on monthly basis.
Customer Insight Manager
March 2011 - January 2012
Responsible for a new department made for me; Stryhns Knowledge and Support Center. Overseeing forecast to three factories, controlling the sales and marketing meetings and making reports and analyzing markets to support KAM when going to customer meetings. Making sure that we got more value from our joint marketing money paid to the Danish trade.
March 2008 - February 2011
Overall responsible for the Danish Marketing department, also including category and space management. Part of local management team and Scandinavian and European Marketing management also. Full P&L. Increase market shares on our throat pastilles with 6,5% over the three years and making new designs on our Malaco candy bags. A big part of that design is still on the bags today.
Key Account Manager
March 2007 - March 2008
Was Key Account Manager for the OOH market for the brand Frisko Icecream. Having clients such as Reitan (7/11 chain), Shell, Dagrofa with the S-Engros and their C&C's. Did a huge category project with the target to show that we can sell icecream all year if the cabinets is visible. Of course when raining it is impossible to sell icecreams. Make and closed and deals with all clients.
Nordic Trade Marketing Manager
October 2005 - February 2007
Was responsible for the trade marketing in Denmark and Sweden including making sales reports from Nielsen data. Made and presented marketing campaigns for both the Danish and Swedish sales organisations.
Category Manager / Marketing Manager
at Cloetta (former MalacoLeaf)
February 2001 - October 2005
Starting as Category Supporter, then becoming Category Manager with brand responsibility and ending as Marketing Manager. I implemented Space Management and invented different sales racks for the stores to increase visibility and sales. I made sales reports from Nielsen data and presented those for sales and KAM. I made our throat pastiles go from second to marketleader.
Cand Merc Mat
at Copenhagen Business School
1993 - 2000 (7 years) Region Hovedstaden
Knowledge and keywords