A seasoned and multiple award-winning marketing professional, offering 17 years of rich career history in driving market share, brand recognition and revenue generation, strong media and blogger relationship, crisis management & protocol, hands-on expertise in Corporate social activities.
Director of Marketing & Communications
October 2009 - at Present
Successfully launched a turnkey area marketing & communications office in Lebanon in 2009, flagship Erbil Rotana in 2011 and Kin Plaza Arjaan by Rotana in Congo in 2016. Played a pivoting role in the new hotels opening including the flagship ART Rotana Amwaj Islands in Bahrain’s food & beverages outlets in 2015. Proffered strategic leadership resultant successfully doubled corporate & B2B loyalty program members in Lebanon in 2014. Accredited with numerous awards including - PR person of the year award for leading the company’s press clippings quantity and value of media coverage amongst 40 Rotana hotels in the region, 2014. - PR Stunt award for yearlong Elderly project under Corporate Social Responsibility in 2013. - Top 3rd best year end festive campaign for 2011 among 35 Rotana hotels. - Best Hotel on Social Media award based on rebranding of Tamar Rotana campaign, 2012 among 40 + Rotana hotels.
Fundamentals of Photography
at Nikon school
2015 - 2015 (1 year) Beyrouth
2015 - 2015 (1 year)
Viral Marketing and Digital Marketing online courses
at Shaw academy
2007 - 2007 (1 year)
Photoshop basics online course
at Teacher bird
2007 - 2007 (1 year)
BS general business
1998 - 2003 (5 years) Beyrouth
Administration & coordination
Ability to interact and work directly with General Managers, Area and Corporate Vice Presidents by representing the company at all times and building strong relationships with the media and external suppliers. Foster teamwork and creativity through regular coaching, training and coordinate with other department heads to ensure the effective implementation of all projects, return on investment and data collection. Set-up a new office by initiating SOP’s, interview and recruit potential candidates. Provide timely assessment, feedback and evaluation of colleagues according to the competencies of the job. Develop the yearly budgeted and strategic plans according to the company’s guidelines that include Marketing, Public Relations, Corporate Social Responsibility and Online activities with attention to details. Initiate and plan through a process to conceptualization & proposal, research & action planning, resource allocation & execution according to budget. Capable of initiating and running all types of projects to include, initiating a new idea, running existing campaigns and provide timely reporting & needs assessment for a successful outcome. Report on a monthly and quarterly basis all CSR, initiatives and budget findings while highlighting best practices and achievements
Handle the PR interviews of President & CEO with media and TV’s
Be the main representative in crisis situations while abiding by the Crisis Management Protocol of the company and run regular refresher sessions. Act as an intermediate between the hotel lawyer/legal department and external parties and media in situations of crisis or contracts and agreements
Corporate social activities
Work with NGO’s and supervise the company’s Corporate Social Responsibility projects by the colleagues committee, delegate tasks providing meticulous follow-up and action planning
Marketing & communications
Meet potential partners for joint activities, sponsors and identify collaboration areas by conducting needs assessment for sustainable outcomes. Communicate regularly and confidently regarding ongoing projects, strategy and new initiatives verbally, in group presentations and meetings. Provide solutions through tactical, promotional and advertising channels to the benefit of the targeted group and regularly suggest revenue generating ideas. Handle and plan exhibition presence, events planning, , photo shooting sessions, e-commerce, advertising & media.