• Interim GM Dealer/Importer Operations & Network GCC

    at PSA Groupe

    July 2019 - at Present


    PSA Groupe (manufacturer of five car brands, Peugeot, Citroën, DS, Opel and Vauxhall) My assignment is helping the regional PSA GCC office and its regional importer/dealer network to improve sustainable growth & profitability and help build a strong footprint in the region by implementing and driving Operational Excellence, Change Management and Regional Business Development.

  • CEO

    at Unitrade International FZE

    July 2015 - July 2019


    • Business consultancy for start-ups and mid-size international organizations in B2B and B2C in various industries. • General Trading Capital Goods. • Screening suitable joint venture partners and potential business partners (agents, importers, distributors, VAR’s) • Support in set up in export strategy, distribution, regional branch office, warehouses and recruitment of local teams. • Support and training in export and agent/distributor contracts and legal business cultures in MEA & S. Asia • Interim management International Sales and Business Development/Operations Manager.

  • Managing Director

    at Volvo Group Trucks

    September 2010 - July 2015


    Member of Volvo Group Trucks Asia Oceania Management Team. • Budget and full P&L responsibilities for Volvo Trucks; Renault Trucks; UD Trucks and Mack Trucks. • Established a new branch office in Dubai and recruited a team of 17 professionals from scratch in 3 remote locations covering Sales &Marketing, Finance, Aftermarket, Dealer Network Development, Compliance, CKD Assembly, LEGAL, HR and Logistics. • Governed with monthly Board Business Reviews and quarterly strategic regional business plan. • Support dealers/importers in Pricing, Business plan, Organization structure, CRM programs, recruitment of teams and MARCOM.


  • Executive MBA Leadership & Change

    at Hult International Business School

    2012 - at Present (8 years) Stockholm

  • Executive MBA (Master of Marketing)

    at TIAS

    1998 - 2000 (2 years) Provincie Noord-Brabant

  • Bachelor in Business Administration, International Economics

    at Saxon University

    1989 - 1993 (4 years) Provincie Noord-Brabant


  • Arabic Native

  • Dutch Native

  • English Native

  • French Negotiation

  • German Conversation