Experience

  • Social Media Manager

    at Oliver Agency inside DIAGEO

    April 2019 - July 2019

    Provincie Noord-Holland

    Social Media Manager & Strategist for Oliver Agency inside Diageo. Responsible for Reserve brands: Cîroc and Tanqueray. http://instagram.com/cirocvodka http://instagram.com/tanqueraygin • Develop social content strategy and editorial calendar. • Copywriting. • Work in cross-agency teams to bring a social perspective to integrated campaign planning. • Analyze the impact of social content created in order to optimize it. • Seek out relevant cultural trends and best in class social practice. • Establish effective 'ways of working' with local market teams. • Develop and execute plans to boost posts to key audiences. • Moderate, post and report on the brands' social channels. • Create visual guidelines, visual briefing for photographers and art direct photoshoots.

  • Business Development & Marketing Manager

    at Sweek

    November 2016 - April 2019

    Provincie Zuid-Holland

    Sweek is a mobile platform that allows anyone to read, write and share stories all over the world. Free for all users, the platform is currently available in 14 languages and allows publications in over 60. http://sweek.com • Social Media: development of brand awareness, online reputation and content management. • Creation, curation and management of all published content. • Monitoring, listening and response to users while cultivating leads. • Research of organizations and individuals online to identify new leads. • Contact potential clients to set up meetings. • Graphic design: creation of visuals to ensure that campaigns are executed on-time and as agreed. • Partnership with publishers, organizations, companies and influencers. • Development and execution of influencer marketing strategies and creative campaigns. • Translation (English-Portuguese or Portuguese-English). • Implementation of paid media: Facebook and Instagram campaigns.

  • Beauty Columnist

    at UOL

    October 2017 - February 2019

    São Paulo

    Columnist on Universa, a women's news portal that belongs to UOL, the largest Brazilian internet content and services company and considered to be the third most visited website in Brazil (the top two are Google and Facebook). Beauty reviews, trends, news, and inspiration articles. https://tudobeleza.blogosfera.uol.com.br

  • Account Executive & Digital Copywriter

    at Edelman

    October 2014 - August 2016

    São Paulo

    Edelman is a global communications marketing agency with more than 65 offices. • Social media strategy execution through competitive research, benchmarking, and audience identification. • Creation of marketing and social media campaigns and strategies. • Content creation: social media editorial calendar, articles, infographics, scripts, manifestos, voice-overs, headlines, translation, transcreation, and press kits. • Partnership with influencers. • Brainstorming, research and development for new business pitches (brought the Ambev account to Edelman after work developed with the Digital Director and Digital Content Supervisor to build an online presence and recreate the institutional website). • Implementation of HP Linkedin account in Brazil. • Communication with clients to identify needs including content approval workflows and consult on best practices for solutions and setup. Clients: HP, AMD, Symantec, Norton, Disney World Brasil, Bauducco and Hershey's.

  • Social Media Copywriter & Community Manager

    at Wunderman

    March 2013 - October 2014

    São Paulo

    • Copywriting, editing, and publication of engaging content for Facebook, Twitter, Youtube, and Instagram. • Optimization of social media posts (language, tone, message) based on the target audience’s behavior. • Selection of appealing images and videos to complement the copy. • Content creation for Vivo and Microsoft blogs (focused on small and medium businesses). • Communication with clients to identify needs, including content approval workflows and consult on best practices for solutions and setup. • Implementation of Technical Comunity Bosch Power Tools, a forum dedicated to the brand users and lovers to exchange experiences. Responsible for the platform copywriting, content, moderation and communication with the Product Manager to answer more specific and technical questions. • Community management and customer service of Bosch Power Tools and Cataflam social media channels. • Creative brief to art directors for social media and campaign visuals.

  • Journalist

    at Editora Abril

    March 2012 - March 2013

    São Paulo

    Editora Abril is a major Brazilian publisher and printing company in Brazil. • Homepage edition and content creation for the Fashion Websites Department: Elle, Estilo (InStyle), Manequim (the first fashion magazine in Brazil, launched in 1959), Boa Forma (beauty, health and fitness) and ModaSpot (an extinct website known for being the first Brazilian portal of fashion hard news). • Interviews with sources of information, including international celebrities. • Production of beauty and fashion articles, picture galleries, exclusive interviews, fashion show reviews and events coverage. • Organization of all the national and international news that would be part of the daily agenda for each website. • Social media content: Facebook, Twitter and Instagram. 2011 - 2014 | Freelance Reporter: articles for magazine websites and branded content for TRESemmé, Always, Dove, Natura, O Boticário, Honda Fit 2015, Gallo, Liza, Petrobras, Ruffles (PepsiCo) and Gucci 500.

  • Journalist

    at Editora MOL

    October 2011 - March 2012

    São Paulo

    Editora MOL is currently the world's largest social impact publishing house. Reporter responsible for the Walmart blog: articles about technology, gastronomy, behavior, health, decoration, art, fashion, beauty, sports, and tips in general. • Goal: provide information and sell products at the same time. • Brainstorming, research and pitch of ideas for posts. • Copywriting with the reader’s and client's perspective in mind. • Maximization of site traffic by utilizing SEO keywords. • Better understanding of the audience via blog comments and analytics. • Industry trends verification and research for possible opportunities to attract new readers and create more engaging content. 2012/2013 | Freelance Reporter: content for corporate communication magazines.

  • Reporter Intern | Reporter | Social Media Freelancer

    at iG - Conteúdo e Publicidade LTDA.

    December 2008 - January 2011

    São Paulo

    Internet Group do Brasil (iG) is a Brazilian Internet service provider that owns and operates a web portal. • Teen News Reporter Intern | Reporter: articles about behavior, health, beauty, fashion and celebrities. Book and concert reviews, events coverage and interviews with national and international celebrities, including on video. • Women's News Portal Reporter Intern: articles about behavior, beauty, fashion, decoration, gardening, tourism, maternity, bridal and health. • Gastronomy Reporter Intern: articles about restaurants and different kinds of cuisine, interviews with famous Brazilian chefs, food or wine experts. 2011/2012 | Freelance Social Media Copywriter: Facebook and Twitter content production for the celebrities and the teen news section. 2013/2014 | Freelance Reporter: events coverage and articles about behavior and beauty.

Education

  • Digital Metrics and Optimization

    at São Paulo Digital School

    2016 - 2016 (1 year) São Paulo

  • LinkedIn Marketing

    at São Paulo Digital School

    2015 - 2015 (1 year) São Paulo

  • Digital Planning

    at São Paulo Digital School

    2014 - 2014 (1 year) São Paulo

  • Update Course: Social Media

    at ESPM - Escola Superior de Propaganda & Marketing

    2013 - 2013 (1 year) São Paulo

  • Marketing Strategies for Social Media

    at São Paulo Digital School

    2013 - 2013 (1 year) São Paulo

  • Bachelor's Degree: Journalism

    at Universidade Presbiteriana Mackenzie

    2006 - 2010 (4 years) São Paulo

  • Writing Style and Techniques for Newspapers and Magazines

    at Comunique-se

    2008 - 2008 (1 year) São Paulo

Languages

  • Spanish Negotiation

  • French Elementary

  • English Native

  • Portuguese Native

  • Dutch Elementary

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