Degree qualified and dynamic Marketing and Communications Specialist with significant experience in digital growth marketing, corporate branding and e-commerce across large corporate and highly regulated operations, including retail, hospitality and digital media.
Nordic Marketing Director
at Canal Digital
November 2012 - at Present
Successful implementation of a new Nordic commercial marketing operation, modernized the brand as well as all sales campaigns in Norway, Sweden, Finland and Denmark. In total, the marketing departments consist of 23 employees. Ensure launch of new products and services; owning the strategic segments and securing the communication of Canal Digital value propositions, G2M strategy and plans. • As the lead of marketing operations and the strategy practice, transformed the organization in a digital direction with new, digital native, competences in all of the marketing departments. • Improved a 20/80 split between online/offline in market investment and activities to a 60/40 split during 2015-2018. • Extracted Nordic marketing synergies with improved cost savings in marketing by 20% during 2016-2018. • Investing of cost synergies in digital channels increased marketing ROI by 25% during 2016-2018.
at London Business School
2017 - 2018 (1 year)
Industrial Engineering and Management
at The Institute of Technology at Linköping University
1984 - 1988 (4 years) Östergötlands Län
Chief Marketing Officer
Planning, implementing and overseeing all marketing and advertising campaigns.
Liaising with sales and public relations teams to align objectives.
Growing and developing the in-house marketing team.
Building a network of reliable external agencies and marketing professionals.
Conducting market research and staying abreast of competitor positioning.
Contributing to new business development initiatives.