Degree qualified and dynamic Marketing and Communications Specialist with significant experience in digital growth marketing, corporate branding and e-commerce across large corporate and highly regulated operations, including retail, hospitality and digital media.

Experience

  • Nordic Marketing Director

    at Canal Digital

    November 2012 - at Present

    Stockholm

    Successful implementation of a new Nordic commercial marketing operation, modernized the brand as well as all sales campaigns in Norway, Sweden, Finland and Denmark. In total, the marketing departments consist of 23 employees. Ensure launch of new products and services; owning the strategic segments and securing the communication of Canal Digital value propositions, G2M strategy and plans. • As the lead of marketing operations and the strategy practice, transformed the organization in a digital direction with new, digital native, competences in all of the marketing departments. • Improved a 20/80 split between online/offline in market investment and activities to a 60/40 split during 2015-2018. • Extracted Nordic marketing synergies with improved cost savings in marketing by 20% during 2016-2018. • Investing of cost synergies in digital channels increased marketing ROI by 25% during 2016-2018.

Education

  • Organizational Leadership

    at London Business School

    2017 - 2018 (1 year)

  • Industrial Engineering and Management

    at The Institute of Technology at Linköping University

    1984 - 1988 (4 years) Östergötlands Län

Services offered

  • Chief Marketing Officer

    Planning, implementing and overseeing all marketing and advertising campaigns.

    Liaising with sales and public relations teams to align objectives.

    Growing and developing the in-house marketing team.

    Building a network of reliable external agencies and marketing professionals.

    Conducting market research and staying abreast of competitor positioning.

    Contributing to new business development initiatives.

    Budget management.

Knowledge and keywords

Languages

  • English Native

Hives