Experience

  • Product Marketing Director

    at Jetco

    April 2019 - August 2019

    Wan Chai

    • Develop and deliver product development and go-to-market strategies, implement positioning, value propositions and integrated go-to-market programs, and deliver P&L for the entire e-payment and fintech API product / solution ecosystem • Develop and execute digital marketing programs, covering websites, SEO, social media, content marketing and e-marketing campaigns • Produce advanced online marketing creative technology and develop pilot to increase creative attractiveness, such as dynamic creative and interactive display ad, website revamp, digital partnerships and video • Oversee digital media and allocate marketing budgets to efficiently achieve performance marketing KPIs, acquisition targets, and company objectives • Identify new and creative ways to reach influencing media and share PR messages • Lead and manage marketing content creation for sales tools, collaterals and customer facing presentations

Education

  • BBA

    at Lingnan University of Hong Kong

    1994 - 1997 (3 years) Tuen Mun

Knowledge and keywords

Hives